Mustika Ratu's Business Rejuvenation Strategy in Overcoming Market Stagnation and Industrial Competition

Authors

  • Muh. Ihsan Said Ahmad Universitas Negeri Makassar
  • Agung Zulfikri Universitas Telkom
  • Syamsu Rijal Universitas Negeri Makassar

DOI:

https://doi.org/10.58812/wsbm.v1i03.101

Keywords:

Mustika Ratu , business rejuvenation , market stagnation , industry competition , financial analysis

Abstract

This research examines Mustika Ratu's business rejuvenation strategy in overcoming market stagnation and industry competition within the beauty and wellness industry. The study conducts a comprehensive market analysis and explores the implementation of various rejuvenation strategies, including product innovation, market expansion, marketing campaigns, and strategic partnerships. The evaluation of these strategies reveals positive outcomes in terms of increased customer satisfaction, expanded market reach, and improved brand perception. The findings highlight the importance of continuous adaptation, innovation, and targeted marketing efforts in revitalizing a business and regaining a competitive edge. The implications of the research suggest the need for ongoing product development, exploration of international markets, digital marketing enhancements, strategic collaborations, and continuous monitoring of consumer preferences. Overall, Mustika Ratu's successful rejuvenation serves as a valuable case study for businesses in similar industries facing market stagnation and intense competition.

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Published

2023-06-30

How to Cite

Ahmad, M. I. S., Zulfikri, A., & Rijal, S. (2023). Mustika Ratu’s Business Rejuvenation Strategy in Overcoming Market Stagnation and Industrial Competition. West Science Business and Management, 1(03), 190–196. https://doi.org/10.58812/wsbm.v1i03.101

Issue

Vol. 1 No. 03 (2023): West Science Business and Management

Section

Articles

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Copyright (c) 2023 Muh. Ihsan Said Ahmad, Agung Zulfikri, Syamsu Rijal

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