Coffee Machine Rental Business Model Analysis: Exploring Market Opportunities and Business Development Strategies
DOI:
https://doi.org/10.58812/wsbm.v1i03.103Keywords:
Business model analysis , Coffee machine rental services , Market opportunitiesAbstract
This research paper explores the business model analysis of coffee machine rental services in Bandung City, focusing on market opportunities and business development strategies. The study adopts a mixed-methods approach, incorporating qualitative and quantitative data collection methods. The findings reveal promising market opportunities within Bandung City's vibrant coffee industry, driven by the growing number of entrepreneurs and café owners seeking cost-effective solutions. Customer preferences and behavior analysis highlight the importance of high-quality coffee, consistent taste, efficiency, and convenience. The research identifies key business development strategies, including customer segmentation, value proposition, pricing, marketing, and partnerships. By implementing these strategies, coffee machine rental companies can effectively target customers, differentiate their services, optimize pricing, promote their offerings, and expand through collaborations. The research contributes to understanding the dynamics of the coffee machine rental market in Bandung City and provides valuable insights for industry players aiming to tap into its potential.
References
I. B. W. K. Arden and N. P. W. Setyari, “PERKEMBANGAN EKSPOR KOPI INDONESIA DI MASA PANDEMI COVID-19,” E-Jurnal Ekon. dan Bisnis Univ. Udayana, vol. 11, no. 11, 2022.
D. Sukarja and T. M. Lubis, “Aspek Hukum Perjanjian Waralaba Bisnis Kopi (Studi Bisnis Franchise di Kota Medan),” Neoclassical Leg. Rev. J. Law Contemp. Issues, vol. 2, no. 1, pp. 1–9, 2023.
F. D. Putra, A. Novia, and H. Hulwati, “STRATEGI PENGEMBANGAN AGRO KOPERASI ALKO DALAM BISNIS KOPI (Studi Kasus Koperasi ALKO Kayu Aro),” J. AL-AHKAM, vol. 13, no. 2, pp. 74–96, 2022.
A. I. Marasabessy, “Membangun Bisnis Di Masa Pandemi Covid-19 (Studi Kasus Pada Kedai Kopi ‘MM’ Di Kota Ambon),” J. Bisnis Dan Kewirausahaan, vol. 17, no. 2, pp. 151–157, 2021.
Y. Christian et al., “Penerapan Pemasaran Digital Bagi Pengembangan Bisnis Umkm Ngombe Kopi Kota Batam,” in National Conference for Community Service Project (NaCosPro), 2021, vol. 3, no. 1, pp. 348–361.
A. M. Jaya and C. W. B. Yanti, “PEMBELAJARAN PEMBERDAYAAN MASYARAKAT UNTUK PENINGKATAN AKSES PEMASARAN DAN PROMOSI TREND BISNIS KOPI SPESIALTI BAWAKARAENG,” J. Din. Pengabdi., vol. 4, pp. 174–182, 2018.
A. Buchori, R. Umiyati, and A. Burhanudin, “Peningkatan Ekonomi Petani Kopi Melalui Diseminasi Teknologi Mesin Pengupas Berbasis Motor Desa Lobang, Batang”.
J. A. Wabang, F. E. Laumal, R. B. Suharto, N. Lapinangga, and J. I. B. Hutubessy, “Optimizing Coffee Management in Wawowae Village through Increasing Human Resources and Machine Development [Optimalisasi Pengelolaan Kopi di Desa Wawowae melalui Peningkatan Sumber Daya Manusia dan Pengembangan Mesin],” Proceeding Community Dev., vol. 2, pp. 502–509, 2019.
P. Prasetyo, M. A. Kurnia, and H. Widiantoro, “Perancangan Mesin Pengupas Kulit Ari Kopi dengan Model Preskiptif Pahl & Beitz,” J. Rekayasa Mesin, vol. 17, no. 3, pp. 413–420, 2022.
A. Akhyar, G. Gunawan, E. Eliyani, and M. Akhyar, “Rancang Bangun Mesin Pengepres Kopi dengan Mengendalikan Suhu Menggunakan Metode PID Berbasis ATmega 2650,” J. Litek J. List. Telekomun. Elektron., vol. 19, no. 1, pp. 40–47, 2022.
A. Khoryanton, B. Sumiyarso, and S. Supandi, “Modifikasi Mesin Pengupas Kulit Biji Kopi Kering Sistem Rotate Peeler untuk Menaikkan Kualitas Produk,” J. Rekayasa Mesin, vol. 17, no. 2, pp. 213–222, 2022.
F. Nazura, M. Dhafir, and S. Syafriandi, “Desain Mesin Penyangrai Kopi Menggunakan Elemen Pemanas Listrik (Heater) dan Tenaga Penggerak Motor Listrik,” J. Ilm. Mhs. Pertan., vol. 7, no. 1, pp. 526–534, 2022.
P. A. Cakranegara, “Analysis of the Development of Home Scale Machines in the Food and Beverage Industry,” J. Appl. Sci. Eng. Technol. Educ., vol. 3, no. 2, pp. 324–331, 2021.
N. Kuswardhani, M. R. EPVS, and D. E. Alifah, “Agroindustrial development strategy for herbal-cardamom coffee in Sumberjambe subdistrict, Jember district, East Java, Indonesia,” in IOP Conference Series: Earth and Environmental Science, 2021, vol. 653, no. 1, p. 12151.
S. Novianti, R. Riaman, and S. Sukono, “Analysis of the Effect of Temperature and Rainfall on Coffee Productivity in Indonesia using the Cobb-Douglas model for Determining Insurance Premiums,” in Operations Research: International Conference Series, 2021, vol. 2, no. 3, pp. 75–82.
C. B. Gunawan and S. Syahputra, “Analisis perbandingan pengaruh store atmosphere terhadap loyalitas pelanggan coffee shop di Bandung,” J. Manaj. Maranatha, vol. 20, no. 1, pp. 51–62, 2020.
A. Iqbal, “Influence Of Entrepeneurial Orientation And Competitiveness Toward Business Performance (Case Study of Culinary Industry of Coffee Shop in Bandung),” J. Manag. Collab., vol. 2, no. 6, 2016.
M. Raissa, “Peranan activity based costing dalam perhitungan harga pokok produk untuk menetapkan harga jual: studi kasus pada 5758 Coffee Lab,” 2018.
N. P. Fadillah and M. Suherman, “Strategi Marketing Public Relations dalam Mengelola Loyalitas Pelanggan,” in Bandung Conference Series: Public Relations, 2023, vol. 3, no. 1, pp. 317–322.
R. Ramadhan and A. Anandya, “Pengaruh Literasi Keuangan dan Penggunaan Media Sosial terhadap Kinerja UMKM,” J. Ris. Akunt., pp. 107–114, 2022.
C.-I. Park and Y. Namkung, “The effects of instagram marketing activities on customer-based brand equity in the coffee industry,” Sustainability, vol. 14, no. 3, p. 1657, 2022.
A. Hejna, “Potential applications of by-products from the coffee industry in polymer technology–Current state and perspectives,” Waste Manag., vol. 121, pp. 296–330, 2021.
H. Nguyen and T. Vo, “The role of the coffee industry in sustainable economic development in Vietnam,” Accounting, vol. 7, no. 3, pp. 683–690, 2021.
S. A. Torabzadeh, E. Nejati, A. Aghsami, and M. Rabbani, “A dynamic multi-objective green supply chain network design for perishable products in uncertain environments, the coffee industry case study,” Int. J. Manag. Sci. Eng. Manag., vol. 17, no. 3, pp. 220–237, 2022.
Y. H. Gebre, “Evaluation of Farmers’ Willingness to Pay (WTP) for Sesame Seed Driller Machine Rental Service in Kafta-Humera District, Western Tigray, Ethiopia,” Asian J. Agric. Extension, Econ. Sociol., vol. 38, no. 8, pp. 51–60, 2020.
B. Sreedevi, G. Mohanraj, J. Revathy, and R. Roobini, “Agri Brilliance-A Farm Log Rental Service Platform with Crop and Disease Management Using Machine Learning Techniques,” in 2022 International Conference on Advances in Computing, Communication and Applied Informatics (ACCAI), 2022, pp. 1–7.
F. J. Daywin, L. Gozali, L. Widodo, C. O. Doaly, and M. W. H. Ross, “Community Service Report: Designing The Ergonomic Roasting Machine For Coffee Seed With Additional Electrical Motor At Seduh Kopi Coffee Shop,” in IOP Conference Series: Materials Science and Engineering, 2020, vol. 852, no. 1, p. 12091.
A. Lektorov, E. Abdelfattah, and S. Joshi, “Airbnb Rental Price Prediction Using Machine Learning Models,” in 2023 IEEE 13th Annual Computing and Communication Workshop and Conference (CCWC), 2023, pp. 339–344.
H. A. Vidyastuti and W. Rachmawati, “The Role of Digital Marketing and Online Branding as En Effort to Create Market Opportunities in the Covid-19 Pandemic Period (A Studi Case on Msmes in Bandung)”.
D. D. Kautsar and S. M. Damayanti, “Factors Influencing Participation in Capital Market: A Study of Generation Z Participation in Bandung City,” Int. J. Adv. Res. Econ. Financ., vol. 4, no. 3, pp. 52–65, 2022.
A. Afriyani, M. Yazid, and D. Aryani, “SUPPLY CHAIN AND VALUE-ADDED ANALYSIS OF LAHAT COFFEE ON COFFEE SHOP IN PALEMBANG CITY,” Agrisocionomics J. Sos. Ekon. Pertan., vol. 5, no. 1, pp. 126–133, 2021.
A. Aswin, A. Ariesmansyah, and M. Indrianie, “Collaborative Governance Model in the Development Center of Economic Empowerment and Community Creativity in Bandung City,” Formosa J. Multidiscip. Res., vol. 1, no. 5, pp. 1189–1208, 2022.
C. D. Widawati, K. D. A. Sebayang, and M. Saparuddin, “BUSINESS DEVELOPMENT STRATEGY OF SMALL AND MEDIUM ENTERPRISES DURING COVID-19 CONDITION IN THE COFFEE SHOP CULINARY INDUSTRY SECTOR IN BOGOR CITY,” J. Manag. ACCOUNTING, Gen. Financ. Int. Econ. ISSUES, vol. 1, no. 4, pp. 65–78, 2022.
D. S. T. Manalu, V. br Sebayang, S. Suharno, W. H. Situmeang, and F. Adrian, “BUSINESS DEVELOPMENT STRATEGY OF PT BOGOR KOPI INDONESIA IN BOGOR REGENCY, WEST JAVA,” J. Integr. Agribus., vol. 5, no. 1, pp. 28–36, 2023.
Y. A. D. Septian, “STRATEGI PENGEMBANGAN USAHA TEH DI PT. PERKEBUNAN TAMBI WONOSOBO DENGAN PENDEKATAN BUSINESS MODEL CANVAS,” J. Agribisains, vol. 9, no. 1, pp. 68–76, 2023.
B. Hasibuan, “Development Strategy of Coffee Shop Business in Office Area Jakarta, Indonesia,” Curr. J. Appl. Sci. Technol., vol. 40, no. 14, pp. 35–40, 2021.
E. A. Begum, K. Yavuz, and K. Piotr, “Impact of Social Media in Coffee Retail Business,” J. Bus. Econ. Dev., vol. 5, no. 1, pp. 44–55, 2020.
A. Zamheri, H. Hendradinata, and J. Febriantoko, “Feasibility Analysis of Applying Appropriate Technology and Business Processes in the Small and Medium Coffee Industry,” Int. J. Multi Discip. Sci., vol. 6, no. 1, pp. 1–9, 2023.
V. Sindhu, G. Anitha, and R. Geetha, “Industry 4.0-A Breakthrough in artificial Intelligence the Internet of Things and Big Data towards the next digital revolution for high business outcome and delivery,” in Journal of Physics: Conference Series, 2021, vol. 1937, no. 1, p. 12030.
Z. Li, C. Zhang, Y. Zhang, W. Zeng, and I. Cesarino, “Coffee cell walls—composition, influence on cup quality and opportunities for coffee improvements,” Food Qual. Saf., vol. 5, 2021.
О. Громик, “Current Tendencies Analysis of Coffee Industry in Ukraine,” Ресторанний і готельний консалтинг. Інновації, vol. 5, no. 2, pp. 250–266, 2022
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Frans Sudirjo
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Facebook 
Instagram 
Twitter 
Youtube 
+62 821 1557 5700
westscience.journals@gmail.com