Transformation of SME Business Models Through Innovation: The Case of Home Business Camp (HBC) in the Post Covid-19 Pandemic Period

Authors

  • Budi Purnomo Saputro UPN Veteran Yogyakarta
  • Tititk Kusmantini UPN Veteran Yogyakarta
  • Yekti Utami UPN Veteran Yogyakarta
  • Hafidh Rifky Adiyatna UPN Veteran Yogyakarta
  • Faizatu Almas Hadyantari UPN Veteran Yogyakarta

DOI:

https://doi.org/10.58812/wsbm.v2i03.1083

Keywords:

Market Orientation, Orientation Entrepreneurship, Innovation, Transformation

Abstract

Through analysis that, you can concluded that market orientation, orientation entrepreneurship, business model innovation, and performance development product new each other related in SME context. Strong market and entrepreneurial orientation can push business model innovation, which in turn can increase performance development product new. Business model innovation is also possible role as an internal mediator connection between market orientation, orientation entrepreneurship, and performance development product new. Therefore​ that's important for SMEs to Keep going do transformation business through innovation To use survive and compete in a competitive market, especially during the COVID-19 pandemic.

References

Bouncken, R. B., Lehmann, C., & Fellnhofer, K. (2016). The role of entrepreneurial orientation and modularity for business model innovation in service companies. International Journal of Entrepreneurial Venturing, 8(3), 237-260..

Chesbrough, H. (2010). Business model innovation: opportunities and barriers. Long range planning, 43(2-3), 354-363..

Genc, E., Dayan, M., & Genc, O. F. (2019). The impact of SME internationalization on innovation: The mediating role of market and entrepreneurial orientation. Industrial Marketing Management, 82, 253-264.

Ghozali, I. (2008). Structural equation modeling: Metode alternatif dengan partial least square (pls). Badan Penerbit Universitas Diponegoro..

Edisi Kedua ed. Semarang: Badan Penerbit Universitas Diponegoro.

HBC. (2021). Laporan Tahunan Home Business Camp 2021. Jakarta: Home Business Camp.

HBC. (2022). Survei Transformasi Bisnis UKM 2022. Jakarta: Home Business Camp.

Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: antecedents and consequences. Journal of marketing, 57(3), 53-70..

Latif, M. A., Nikou, S. & Bouwman, H., 2021. Business model innovation and firm performance: Exploring causal mechanisms in SMEs. Technovation, pp. 1-12.

performance of Chinese SMMEs: The role of dynamic capability and intra-national environmental forces. Int. J. Production Economics, pp. 1-10.

Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21(1), 135-172.

M´endez, J. L. F., Penuela, J. O., Vallina, A. S. & Alegre, J., 2021. Entrepreneurial orientation and new product development performance in SMEs: The mediating role of business model innovation. Technovation, pp. 1-13.

Mikalef, P., Framnes, V., Danielsen, F. & Krogstie, 2017. Big Data analytics capability: Antecedents and business value. s.l., PACIS 2017 Proceedings.

Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20-35.

Parker, H. & Brey, Z., 2015. Collaboration costs and new product development performance.

Journal of Business Research, Volume 68, pp. 1653-1656.

Wiklund, J., & Shepherd, D. (2005). Entrepreneurial orientation and small business performance: A configurational approach. Journal of Business Venturing, 20(1), 71-91.

Xing, Y. et al., 2022. Research on opinion polarization by big data analytics capabilities in online social networks. Technology in Society, pp. 1-12.

Zott, C., & Amit, R. (2008). The fit between product market strategy and business model: Implications for firm performance. Strategic Management Journal, 29(1), 1-26.

Downloads

Published

2024-09-30

How to Cite

Saputro, B. P., Kusmantini, T., Utami, Y., Adiyatna, H. R., & Hadyantari, F. A. (2024). Transformation of SME Business Models Through Innovation: The Case of Home Business Camp (HBC) in the Post Covid-19 Pandemic Period. West Science Business and Management, 2(03), 790–797. https://doi.org/10.58812/wsbm.v2i03.1083

Issue

Vol. 2 No. 03 (2024): West Science Business and Management

Section

Articles

License

Copyright (c) 2024 Budi Saputro

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.