Acceptance Model for Utilizing E-Marketplace Tokopedia with Technology Acceptance Model Among Pekanbaru City Communities

Authors

  • Jushermi Jushermi University of Riau
  • Yelgo Daniel Turnip University of Riau
  • Tengku Firli Musfar University of Riau

DOI:

https://doi.org/10.58812/wsbm.v2i01.562

Keywords:

Technology Acceptance Model, Perceived Usefulness, Perceived Ease of Use, Behavioral Intention to Use, Actual Use

Abstract

This research is based on the urgency of understanding how people adopt Tokopedia e-marketplace, utilizing the conceptual framework of the Technology Acceptance Model. The research follows a quantitative approach, with primary data collected used a questionnaire. The study's target population are Tokopedia’s user at Pekanbaru. Non-probability sampling was employed, specifically purposive sampling, with sample criteria including individuals who have engaged in transactions on Tokopedia within the past 3 months, with ages ranging from 17 to 45, and domiciled at Pekanbaru. A total of 100 respondents participated in this study. Path analysis was employed for data analysis using SPSS. Result shown that perceived usefulness has a positive and significant effect toward behavioral intention to use, perceived ease of use has a positive and significant effect toward behavioral intention to use, perceived usefulness has a positive and significant effect toward actual use, behavioral intention to use has a positive and significant effect toward actual use, perceived ease of use has a positive but insignificant effect toward actual use, perceived usefulness has a positive and significant effect toward actual usage through behavioral intention to use, perceived ease of use has a positive but insignificant effect toward actual usage through behavioral intention to use.

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Published

2024-03-28

How to Cite

Jushermi, J., Yelgo Daniel Turnip, & Tengku Firli Musfar. (2024). Acceptance Model for Utilizing E-Marketplace Tokopedia with Technology Acceptance Model Among Pekanbaru City Communities. West Science Business and Management, 2(01), 107–121. https://doi.org/10.58812/wsbm.v2i01.562

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Vol. 2 No. 01 (2024): West Science Business and Management

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