Planning A Fruit Shop Business Development Strategy "Nu Mesari Buah" Using SWOT Analysis and QSPM (Quantitative Strategic Planning Matrix) Method

Authors

  • Ni Komang Mela Tri Utari Philippines Women's University
  • Dita Naufallina Philippines Women's University
  • Bambang Suryanto Philippines Women's University
  • Ella Mayasari Philippines Women's University

DOI:

https://doi.org/10.58812/wsbm.v2i01.709

Keywords:

Business Development Strategy, SWOT Analysis, QSPM Method, Fruit Shop

Abstract

This study employs SWOT analysis and QSPM method to develop a business strategy for "Nu Mesari Buah" fruit shop, focusing on internal and external factors affecting its competitiveness. Through qualitative analysis, including interviews, strengths like strategic location and fresh stock, weaknesses such as price fluctuations, opportunities such as increased demand, and threats like competition were identified. Quantitative evaluations using IFE and EFE matrices revealed stronger internal advantages and opportunities, indicating a favorable position for strategic planning. The IE matrix placed the shop in the Hold quadrant, suggesting market and product development strategies. QSPM prioritized strategies, with increasing goods availability before holidays ranked highest. This aims to meet rising demand by collaborating with local suppliers. Overall, the research offers insights for strategic planning in "Nu Mesari Buah" and similar businesses, albeit requiring gradual monitoring and evaluation for practical implementation, considering environmental and market dynamics.

References

H. Limansento, “Terus Dorong Peningkatan Konsumsi Buah Nusantara, Pemerintah Gelar Kembali Gelar Buah Nusantara (GBN) ke-7 Tahun 2022. Kementrian Koordinator Bidang Perekonomian Republik Indonesia.” 2022.

R. Nadila and J. Junaidi, “ANALISIS KELAYAKAN USAHA OLAHAN PISANG BERBASIS E-COMMERCE DI BEREUNUEN KECAMATAN MUTIARA KABUPATEN PIDIE (STUDI KASUS TOKO PISANG CEMONG),” J. Agroristek, vol. 6, no. 2, pp. 51–57, 2023.

J. F. Zulfa and I. Rachmawati, “The Analysis of Swot and IE Matrix Toward Marketing Strategy Pt Bumi Mulia Seed,” eProceedings Manag., vol. 8, no. 5, 2021.

N. D. Mas’ ula, T. M. Roretta, M. Jordy, and T. Puspa, “ANALISIS STRATEGI BISNIS PADA TOKO BUAH XYZ DI OTISTA,” J. Ekon. Trisakti, vol. 3, no. 2, pp. 2409–2418, 2023.

F. K. Wardhani and A. Dini, “Strategy formulation using SWOT analysis, space matrix and QSPM: a conceptual framework,” Int. J. Innov. Sci. Res. Technol., vol. 5, no. 5, pp. 1520–1527, 2020.

R. Ben-Abdallah, M. Shamout, and M. Alshurideh, “Business development strategy model using EFE, IFE and IE analysis in a high-tech company: An empirical study,” Acad. Strateg. Manag. J., vol. 21, no. 2, pp. 1–9, 2022.

M. A. Maulana, T. Puspa, A. NurKhoirunnisa, M. M. H. Murzid, and W. A. Simanjuntak, “ANALISIS MANAJEMEN STRATEGIK PERUSAHAAN PADA AYAM PENYET CABE IJO ‘SINAR KARSI,’” J. Ekon. Trisakti, vol. 3, no. 1, pp. 587–600, 2023.

G. L. Budiono, “Mapping and selecting company’s competitive strategy,” 2017.

F. R. David, “Strategic Management Concepts and Cases, 2015.” Prentice Hall, New York, 20115.

M. R. Fadli, “Memahami desain metode penelitian kualitatif,” Humanika, Kaji. Ilm. Mata Kuliah Umum, vol. 21, no. 1, pp. 33–54, 2021.

Downloads

Published

2024-03-28

How to Cite

Utari, N. K. M. T., Naufallina, D., Suryanto, B., & Mayasari, E. (2024). Planning A Fruit Shop Business Development Strategy "Nu Mesari Buah" Using SWOT Analysis and QSPM (Quantitative Strategic Planning Matrix) Method. West Science Business and Management, 2(01), 207–213. https://doi.org/10.58812/wsbm.v2i01.709

Issue

Vol. 2 No. 01 (2024): West Science Business and Management

Section

Articles

License

Copyright (c) 2024 Ni Komang Mela Tri Utari, Dita Naufallina, Bambang Suryanto, Ella Mayasari

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.