FADDILA, S. P.; SUMARNI, N. How Does Mixue’s Guerilla Marketing Influence Purchasing Decisions? Mediation Analysis Of Brand Awareness In Higher Education Students. West Science Business and Management, [S. l.], v. 1, n. 05, p. 451–458, 2023. DOI: 10.58812/wsbm.v1i05.508. Disponível em: https://wsj.westscience-press.com/index.php/wsbm/article/view/508. Acesso em: 6 oct. 2024.