Fitrayassa H, Savitri C, Faddila SP. The Influence of Product Quality, Brand Image and Lifestyle on Iphone Purchasing Decisions For Generation-Z in Karawang. WSBM [Internet]. 2024 Jun. 28 [cited 2024 Nov. 21];2(02):304-15. Available from: https://wsj.westscience-press.com/index.php/wsbm/article/view/901