The Influence of Startups in Increasing Entrepreneurship Awareness and Digital Literacy

Authors

  • Sabil Sabil Universitas Bina Sarana Informatika
  • Silvester Adi Surya Herjuna PT PLN (Persero) UP3 Tobelo
  • Lukman Hakim Universitas Bina Sarana Informatika
  • Soni Suharmono Universitas YPIB Majalengka
  • Eva Yuniarti Utami Universitas Sebelas Maret

DOI:

https://doi.org/10.58812/wsjee.v1i09.207

Keywords:

Startups, Entrepreneurship awareness, Digital literacy

Abstract

This research explores the influence of startups on raising entrepreneurship awareness and enhancing digital literacy in West Java. A mixed-methods approach was employed, combining quantitative surveys with qualitative in-depth interviews and focus group discussions. The study involved 300 respondents with diverse demographic characteristics, allowing for a comprehensive analysis of the startup ecosystem's impact. Quantitative findings revealed that a significant portion of the population in West Java has high levels of entrepreneurship awareness (40%) and digital literacy (35%). Moreover, 60% of respondents reported engagement with startups. Qualitative insights from interviews and focus group discussions emphasized the inspirational role of startups, their contribution to skill development, and the potential for collaboration between startups and educational institutions. The study also found that 75% of respondents perceived a positive influence of startups on entrepreneurship awareness and 70% on digital literacy. These findings underscore the critical role of startups in fostering entrepreneurship awareness and digital literacy in West Java. However, challenges such as resource limitations and the digital divide must be addressed to fully harness the benefits of startups.

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Published

2023-09-28

How to Cite

Sabil, S., Herjuna, S. A. S., Hakim, L., Suharmono, S., & Utami , E. Y. (2023). The Influence of Startups in Increasing Entrepreneurship Awareness and Digital Literacy. West Science Journal Economic and Entrepreneurship, 1(09), 475–481. https://doi.org/10.58812/wsjee.v1i09.207

Issue

Vol. 1 No. 09 (2023): West Science Journal Economic and Entrepreneurship

Section

Articles

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Copyright (c) 2023 Sabil Sabil, Silvester Adi Surya Herjuna, Lukman Hakim, Soni Suharmono, Eva Yuniarti Utami

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.