The Influence of Bank Mandiri's Entrepreneur Expo in Increasing the Spirit of Entrepreneurship at the 25th Anniversary in West Java Province

Authors

  • Hilma Farhani Universitas Islam Jakarta
  • Muhamad Ammar Muhtadi Universitas Nusaputra

DOI:

https://doi.org/10.58812/wsjee.v1i09.219

Keywords:

Entrepreneur, Spirit, Bank Mandiri’s, West Java

Abstract

This research investigates the impact of Bank Mandiri's Entrepreneur Expo on the spirit of entrepreneurship during its 25th Anniversary celebration in West Java Province. Employing a mixed-methods approach, we assess the influence of the expo on attendees' entrepreneurial spirit through quantitative surveys and gain deeper insights into their experiences and perceptions via qualitative interviews. The quantitative analysis reveals that expo attendees exhibit significantly higher levels of motivation, willingness to take risks, innovation, and intention to start a business compared to non-attendees. Qualitative findings highlight the expo as an inspirational platform that offers networking opportunities, knowledge acquisition, and a confidence boost. Overall, Bank Mandiri's Entrepreneur Expo emerges as a significant catalyst for fostering entrepreneurship, providing valuable lessons for organizations and policymakers seeking to promote entrepreneurship and innovation within their communities.

References

Z. J. Acs, S. Desai, and J. Hessels, “Entrepreneurship, economic development and institutions,” Small Bus. Econ., vol. 31, pp. 219–234, 2008.

P. Igwe, “Entrepreneurial ecosystems and the role of government in promoting entrepreneurship,” 2016.

N. V Kavitha and P. S. Rani, “Role of higher educational institutions in entrepreneurship education,” ZENITH Int. J. Multidiscip. Res., vol. 3, no. 9, pp. 24–30, 2013.

A. Taubayev, B. Doskaliyeva, and S. Akenov, “The role of the social-entrepreneurship corporations in Kazakhstan in the development of the public private partnership mechanisms,” Вісник Киiвського нацiонального унiверситету iм. Тараса Шевченка. Серiя Економiка, no. 6 (183), pp. 15–22, 2016.

R. Abdesselam, J. Bonnet, P. Renou-Maissant, and M. Aubry, “Entrepreneurship, economic development, and institutional environment: evidence from OECD countries,” J. Int. Entrep., vol. 16, pp. 504–546, 2018.

S. W. Bradley, P. H. Kim, P. G. Klein, J. S. McMullen, and K. Wennberg, “Policy for innovative entrepreneurship: Institutions, interventions, and societal challenges,” Strateg. Entrep. J., vol. 15, no. 2, pp. 167–184, 2021.

S. A. Rakhmatov and A. B. Nizamov, “Principal components of implementation of ‘university-3.0’ transformation in the development of innovative-entrepreneurial activities of modern higher educational institutions,” in Journal of Physics: Conference Series, IOP Publishing, 2020, p. 12231.

Z. J. Acs and L. Szerb, “Entrepreneurship, economic growth and public policy,” Small Bus. Econ., vol. 28, pp. 109–122, 2007.

P. Biswas, J. Verma, and S. Pohit, “India’s Biodiesel Programme: A Pathway for Sustainable Entrepreneurship, Employment Generation and Inclusiveness,” 2018.

F. Mohammed, “Impact of Entrepreneurship Development on Employment Generation in SabonGari Local Government, Kaduna State,” Int. J. Entrep. Proj. Manag., vol. 7, no. 1, pp. 14–28, 2022.

S. Gavrila Gavrila and A. De Lucas Ancillo, “Entrepreneurship, innovation, digitization and digital transformation toward a sustainable growth within the pandemic environment,” Int. J. Entrep. Behav. Res., vol. 28, no. 1, pp. 45–66, 2022.

S. Anokhin and W. S. Schulze, “Entrepreneurship, innovation, and corruption,” J. Bus. Ventur., vol. 24, no. 5, pp. 465–476, 2009.

F. Lüdeke‐Freund, “Sustainable entrepreneurship, innovation, and business models: Integrative framework and propositions for future research,” Bus. Strateg. Environ., vol. 29, no. 2, pp. 665–681, 2020.

R. Sharma and G. Rana, “An overview of entrepreneurship development programs in India,” Int. J. Environ. Policy Decis. Mak., vol. 3, no. 1, pp. 16–26, 2021.

C. D. Grant, “Implementation of a prototype training and networking program for minority entrepreneurs and business people in energy-related fields,” Bronx Community Coll., New York, NY (United States). Business and …, 1991.

A. W. Kiongo and K. Ithara, “Towards a practical oriented entrepreneurship training. The case of a Youthful Entrepreneurs-owned Image Horizon Enterprise Limited,” 2018.

N. Gupta and H. Etzkowitz, “Women founders in a high-tech incubator: negotiating entrepreneurial identity in the Indian socio-cultural context,” Int. J. Gend. Entrep., vol. 13, no. 4, pp. 353–372, 2021.

A. K. Aggarwal, “Performance appraisal of rural entrepreneurship development programs,” 2013.

A. S. Yuwono, “Kegiatan CSR Perusahaan: Persepsi Nasabah Bank Bca dan Bank Mandiri,” Media Ris. Akuntansi, Audit. Inf., vol. 13, no. 2, pp. 1–12, 2013.

U. Uljanatunnisa, L. Handayani, and V. Alisyah, “ANALISIS MANAJEMEN EVENT (Studi Kasus Program CSR Wirausaha Muda Mandiri 2019),” Expo. J. Ilmu Komun., vol. 3, no. 1, pp. 95–112, 2020.

E. K. Wati and E. K. Panggiarti, “Uji Beda Rata-Rata Penerapan Corporate Social Responsibility Sebelum dan Saat Pandemi Covid-19 Pada Bank Syariah Mandiri,” J. Pendidik. Akunt., vol. 9, no. 3, pp. 361–371, 2021.

S. Supriandi, “PENGARUH MODAL SOSIAL, KAPABILITAS FINANSIAL, ORIENTASI KEWIRAUSAHAAN TERHADAP DAYA SAING BISNIS BERKELANJUTAN SERTA IMPLIKASINYA PADA KINERJA UMKM INDUSTRI KULINER DI KOTA SUKABUMI.” Nusa Putra, 2022.

Y. Iskandar, J. Joeliaty, U. Kaltum, and H. Hilmiana, “Bibliometric Analysis on Social Entrepreneurship Specialized Journals,” J. WSEAS Trans. Environ. Dev., pp. 941–951, 2021, doi: 10.37394/232015.2021.17.87.

Y. Iskandar, A. Ardhiyansyah, and U. B. Jaman, “The Impact of the Principal’s Leadership Style and the Organizational Culture of the School on Teacher Performance in SMAN 1 Cicalengka in Bandung City, West Java,” in International Conference on Education, Humanities, Social Science (ICEHoS 2022), Atlantis Press, 2023, pp. 453–459.

U. B. Jaman, “Perlindungan hukum terhadap usaha mikro kecil dan menengah dihubungkan dengan asas kesetaraan ekonomi dalam upaya mendorong ekonomi kerakyatan.” UIN Sunan Gunung Djati Bandung, 2017.

A. Ardhiyansyah and U. B. Jaman, “Omnichannel Changing Hedonic Motivational Behavior? Creating Shopping Experience and Satisfaction Against Consumer Loyalty,” Es Econ. Entrep., vol. 1, no. 03, pp. 114–124, 2023.

Downloads

Published

2023-09-28

How to Cite

Farhani, H., & Muhtadi, M. A. (2023). The Influence of Bank Mandiri’s Entrepreneur Expo in Increasing the Spirit of Entrepreneurship at the 25th Anniversary in West Java Province. West Science Journal Economic and Entrepreneurship, 1(09), 468–474. https://doi.org/10.58812/wsjee.v1i09.219

Issue

Vol. 1 No. 09 (2023): West Science Journal Economic and Entrepreneurship

Section

Articles

License

Copyright (c) 2023 Hilma Farhani

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.