The Influence of Consumer Confidence, Service Quality, and Product Differentiation Factors on the Success of Online Service Platforms: Case Studies on Online Transportation Platforms in Sukabumi City

Authors

  • Frans Sudirjo University of 17 August 1945 Semarang
  • Chevy Herli Sumerli A. Universitas Pasundan
  • Budi Mardikawati Politeknik Transportasi Darat Bali
  • Loso Judijanto IPOSS Jakarta, Indonesia

DOI:

https://doi.org/10.58812/wsjee.v1i03.404

Keywords:

Consumer Confidence, Service Quality, Product Differentiation Factors, Success of Online Service Platforms

Abstract

This study investigates the complex dynamics that shape the success of online service platforms in Sukabumi City through quantitative analysis using Structural Equation Modeling with Partial Least Squares (SEM-PLS). Focusing on the interactions between Consumer Trust, Product Differentiation, Service Quality, and Online Service Platform Success, this study took a sample of 245 participants. The measurement model underlined the reliability and validity of the constructs, while the structural model explained the significant relationships. Notably, Consumer Trust and Product Differentiation emerged as strong predictors of platform success.  This study contributes nuanced insights for platform operators and policy makers seeking to optimize online service platforms in the specific context of Sukabumi City.

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Published

2023-03-31

How to Cite

Sudirjo, F., A., C. H. S., Mardikawati, B., & Judijanto, L. (2023). The Influence of Consumer Confidence, Service Quality, and Product Differentiation Factors on the Success of Online Service Platforms: Case Studies on Online Transportation Platforms in Sukabumi City. West Science Journal Economic and Entrepreneurship, 1(03), 81–90. https://doi.org/10.58812/wsjee.v1i03.404

Issue

Vol. 1 No. 03 (2023): West Science Journal Economic and Entrepreneurship

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Articles

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Copyright (c) 2023 Frans Sudirjo, Chevy Herli Sumerli A., Budi Mardikawati, Loso Judijanto

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