Analysis of the Effect of Social Media Usage, Search Engine Optimization, and Content Strategy on Business Growth in the E-Commerce Industry in Indonesia

Authors

  • Hommy Dorthy Ellyany Sinaga Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
  • Syamsulbahri Syamsulbahri Philippine Women's University (PWU), Manila, Philippine/Al Madinah International University (MEDIU)
  • Ali Muhajir Universitas Islam Darul 'ulum
  • Novi Darmayanti Universitas Islam Darul 'ulum

DOI:

https://doi.org/10.58812/wsjee.v2i01.647

Keywords:

E-commerce Industry, Digital Marketing, Business Growth, Structural Equation Modeling, Indonesian Market

Abstract

This research investigates the influence of digital marketing practices on business growth in the e-commerce industry in Indonesia, focusing on Social Media Usage, Search Engine Optimization (SEO), and Content Strategy. A sample of 150 e-commerce businesses was analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results reveal significant positive relationships between Social Media Usage, SEO, and Content Strategy with Business Growth. Additionally, mediation and moderation effects are explored, suggesting a significant mediating role of customer engagement in the relationship between social media usage and business growth. The findings provide practical implications for businesses and policymakers in enhancing digital marketing strategies for sustainable growth in the dynamic Indonesian e-commerce landscape.

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Published

2024-02-28

How to Cite

Sinaga, H. D. E., Syamsulbahri, S., Muhajir, A., & Darmayanti, N. (2024). Analysis of the Effect of Social Media Usage, Search Engine Optimization, and Content Strategy on Business Growth in the E-Commerce Industry in Indonesia. West Science Journal Economic and Entrepreneurship, 2(01), 11–18. https://doi.org/10.58812/wsjee.v2i01.647

Issue

Vol. 2 No. 01 (2024): West Science Journal Economic and Entrepreneurship

Section

Articles

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Copyright (c) 2024 Hommy Dorthy Ellyany Sinaga, Syamsulbahri Syamsulbahri, Ali Muhajir, Novi Darmayanti

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