Analysis of the Impact of Mobile Application Implementation and Social Media on Increasing Tourist Visits in Yogyakarta

Authors

  • Bekti Setiadi Sekolah Tinggi Penerbangan Aviasi
  • Rahmi Setiawati Vokasi UI, Produksi Media
  • Margareta Manalu Vokasi Universitas Indonesia
  • Rizki Dewantara Institut Teknologi Bisnis Dan Kesehatan Bhakti Putra Bangsa Indonesia
  • Arnes Yuli Vandika Universitas Bandar Lampung

DOI:

https://doi.org/10.58812/wsis.v2i07.1114

Keywords:

Mobile Applications, Social Media, Tourist Visits, Yogyakarta, Digital Marketing Strategies

Abstract

This study analyzes the impact of mobile application implementation and social media usage on increasing tourist visits in Yogyakarta using a quantitative approach. A total of 200 participants, selected through random sampling, provided responses on a Likert scale ranging from 1 to 5. Data were collected via structured questionnaires and analyzed using SPSS version 26. The findings reveal a significant positive correlation between the utilization of mobile applications and social media and the increase in tourist visits. The results suggest that enhanced digital engagement through these platforms can effectively boost tourism in Yogyakarta, providing valuable insights for stakeholders in the tourism industry to optimize their digital marketing strategies.

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Published

2024-07-30

How to Cite

Setiadi, B., Setiawati, R., Manalu, M., Dewantara, R., & Vandika, A. Y. (2024). Analysis of the Impact of Mobile Application Implementation and Social Media on Increasing Tourist Visits in Yogyakarta. West Science Interdisciplinary Studies, 2(07), 1463–1470. https://doi.org/10.58812/wsis.v2i07.1114

Issue

Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies

Section

Articles

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Copyright (c) 2024 Bekti Setiadi, Rahmi Setiawati, Margareta Manalu, Rizki Dewantara, Arnes Yuli Vandika

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