The Influence of Marketing Strategy, Accessibility, and Tourism Support Infrastructure on Foreign Tourist Satisfaction in Bali, Indonesia

Authors

  • Ni Desak Made Santi Diwyarthi Politeknik Pariwisata Bali
  • Luh Putu Citrawati Politeknik Pariwisata Bali
  • Made Darmiati Politeknik Pariwisata Bali
  • Nyoman Gede Mas Wiartha Politeknik Pariwisata Bali
  • Indah Kusumarini Politeknik Pariwisata Bali
  • I Wayan Adi Pratama Politeknik Internasional Bali
  • I Wayan Jata Politeknik Pariwisata Bali

DOI:

https://doi.org/10.58812/wsis.v2i08.1200

Keywords:

Tourist Satisfaction, Marketing Strategy, Accessibility, Tourism Support Infrastructure, Bali Tourism

Abstract

This study investigates the effect of marketing strategy, accessibility, and tourism support infrastructure on foreign tourist satisfaction in Bali, Indonesia. Utilizing a quantitative approach, data was collected from 200 foreign tourists through structured questionnaires, employing a Likert scale ranging from 1 to 5. The data was analyzed using SPSS 26 software. The findings reveal that all hypotheses are positive and significant, indicating that effective marketing strategies, improved accessibility, and robust tourism support infrastructure substantially enhance foreign tourist satisfaction. These results underscore the importance of strategic marketing, accessible facilities, and comprehensive infrastructure in promoting tourist satisfaction and sustaining Bali's tourism industry. This study provides valuable insights for policymakers and stakeholders aiming to boost Bali's attractiveness as a global tourist destination.

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Published

2024-08-19

How to Cite

Santi Diwyarthi, N. D. M., Citrawati, L. P., Darmiati, M., Mas Wiartha, N. G., Kusumarini, I., Adi Pratama, I. W., & Jata, I. W. (2024). The Influence of Marketing Strategy, Accessibility, and Tourism Support Infrastructure on Foreign Tourist Satisfaction in Bali, Indonesia. West Science Interdisciplinary Studies, 2(08), 1538–1549. https://doi.org/10.58812/wsis.v2i08.1200

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Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies

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Articles

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Copyright (c) 2024 Ni Desak Made Santi Diwyarthi, Luh Putu Citrawati, Made Darmiati, Nyoman Gede Mas Wiartha, Indah Kusumarini, I Wayan Adi Pratama, I Wayan Jata

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