The Effect of Cash Management and Credit Policy on Liquidity and Profitability of MSMEs in Bandung City

Authors

  • Gustina Hidayat Fakultas Ekonomi Bisnis, Universitas Sebelas April
  • AA Kartiwa Fakultas Ekonomi Bisnis, Universitas Sebelas April
  • Herman Purwoko Putro Universitas Ichsan Satya

DOI:

https://doi.org/10.58812/wsis.v2i08.1237

Keywords:

Cash Management, Credit Policy, Liquidity, Profitability, MSMEs

Abstract

This study examines the impact of Cash Management and Credit Policy on the Liquidity and Profitability of Micro, Small, and Medium Enterprises (MSMEs) in Bandung City. Utilizing a quantitative research approach, data were collected from 210 MSMEs through structured questionnaires employing a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results reveal that both Cash Management and Credit Policy have significant positive effects on the Liquidity and Profitability of MSMEs. Specifically, effective Cash Management enhances a firm’s ability to meet short-term obligations, thereby improving Liquidity, while robust Credit Policy practices directly contribute to both Liquidity and Profitability by ensuring timely collections and minimizing the risk of bad debts. These findings underscore the critical role of strategic financial management in sustaining the financial health and growth of MSMEs in Bandung City.

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Published

2024-08-30

How to Cite

Hidayat, G., Kartiwa, A., & Putro, H. P. (2024). The Effect of Cash Management and Credit Policy on Liquidity and Profitability of MSMEs in Bandung City. West Science Interdisciplinary Studies, 2(08), 1603–1613. https://doi.org/10.58812/wsis.v2i08.1237

Issue

Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies

Section

Articles

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Copyright (c) 2024 Gustina Hidayat, AA Kartiwa, Herman Purwoko Putro

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