Analysis of Risk Management, Visitor Satisfaction, and Destination Accessibility on Tourism Industry Reputation in Bali

Authors

  • I Wayan Adi Pratama Politeknik Internasional Bali
  • Ni Desak Made Santi Diwyarthi Politeknik Pariwisata Bali
  • Bambang Suharto Pariwisata dan Perhotelan, Fakultas Vokasi, Universitas Airlangga

DOI:

https://doi.org/10.58812/wsis.v3i01.1633

Keywords:

Tourism Reputation, Visitor Satisfaction, Destination Accessibility, Risk Management, Bali Tourism

Abstract

This study examines the influence of risk management, visitor satisfaction, and destination accessibility on the reputation of Bali’s tourism industry. Utilizing a quantitative approach, data were collected from 140 respondents and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that visitor satisfaction is the most influential factor, followed by destination accessibility and risk management. Visitor satisfaction significantly enhances the reputation by providing high-quality experiences and fostering positive word-of-mouth. Destination accessibility is vital in ensuring seamless travel and inclusivity, while risk management builds trust through effective safety measures. The study underscores the need for an integrated approach that balances these factors to sustain Bali's position as a leading global tourist destination. Recommendations for policymakers and industry stakeholders are provided to enhance reputation through strategic interventions.

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Published

2025-01-31

How to Cite

Pratama, I. W. A., Santi Diwyarthi, N. D. M., & Suharto, B. (2025). Analysis of Risk Management, Visitor Satisfaction, and Destination Accessibility on Tourism Industry Reputation in Bali. West Science Interdisciplinary Studies, 3(01), 65–74. https://doi.org/10.58812/wsis.v3i01.1633