The Effect of Organizational Culture and Job Satisfaction on Entrepreneurship in MSMEs in Bogor
DOI:
https://doi.org/10.58812/wsis.v1i11.337Keywords:
Organizational Culture, Job Satisfaction, Entrepreneurship, MSMEsAbstract
This study explores the relationship between organizational culture, job satisfaction and entrepreneurship in Micro, Small and Medium Enterprises (MSMEs) in Bogor Regency. Using a diverse sample of 225, the study employed quantitative analysis to test the relationships among the variables. Findings indicated a strong positive relationship between a supportive organizational culture and increased entrepreneurial activities. Moreover, job satisfaction emerged as an important mediator in this relationship, emphasizing the importance of employee well-being in fostering an intrapreneurial mindset. This research contributes to theoretical understanding by aligning with innovation theory, emphasizing micro-level dynamics within the entrepreneurial ecosystem, and providing insights for practical application within the MSME sector.
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