Creative Product Development Strategies in a Dunia Fantasi Ancol

Authors

  • Rizki Nurul Nugraha Universitas Nasional
  • Irma Setyawati National University
  • Dipa Teruna Awaloedin National University

DOI:

https://doi.org/10.58812/wsis.v2i03.723

Keywords:

Collaboration Tourism, Creative Products, Dufan, Development Strategy, Tourism

Abstract

This research explores creative product development strategies in Dunia Fantasi Ancol through a qualitative approach. Using qualitative research methods, this research uses observation and interview analysis. The research results reveal that Dunia Fantasi Ancol emphasizes collaboration with creative artists, in-depth market research and innovation to create unique and attractive products. Through regular meetups and creative platforms, they keep local artists, designers and creators engaged. Strict supervision throughout the production process is carried out to maintain high quality standards, and continuous adjustment to market trends and visitor feedback ensures product appeal. This strategy proved its success through increased visits, positive feedback, and growth in creative market share. This research provides in-depth insight into how Dunia Fantasi Ancol achieves success in developing its creative products.

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Published

2024-03-25

How to Cite

Nugraha, R. N., Setyawati, I., & Awaloedin, D. T. (2024). Creative Product Development Strategies in a Dunia Fantasi Ancol. West Science Interdisciplinary Studies, 2(03), 582–592. https://doi.org/10.58812/wsis.v2i03.723

Issue

Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies

Section

Articles

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Copyright (c) 2024 Rizki Nurul Nugraha, Irma Setyawati, Dipa Teruna Awaloedin

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