Development Betawi Cultural Village Setu Babakan Tourist Destination Through Marketing Strategy Ass Add Value

Authors

  • Padri Achyarsyah National University Jakarta
  • Rizki Nurul Nugraha National University Jakarta
  • Dipa Teruna Awaloedin National University Jakarta

DOI:

https://doi.org/10.58812/wsis.v2i03.764

Keywords:

Tourist Destinations, Marketing Strategies, Add Value

Abstract

This research focuses on the development of the Setu Babakan Betawi cultural village tourist destination through marketing strategies as an added value. The research will discuss the development opportunities of this tourist destination and highlight the approach to be taken, namely the marketing strategy to increase the added value of the destination. This research discusses the marketing strategy of artificial tourist destinations, such as the Setu Babakan Betawi Cultural Village Tourism Destination, is very important in the context of cultural heritage preservation and local economic development. This research can have significant positive impacts. First of all, the research can provide in-depth insights into the preferences, expectations and motivations of tourists visiting artificial tourist destinations. The object of this research is in the UN Setu Babakan in Srengseng Sawah Village. This research method uses qualitative with a SWOT analysis approach. This research aims to explore the marketing strategy of artificial tourist destinations, especially focusing on the Setu Babakan Betawi Cultural Village Tourism Destination. The results concluded that through the development of appropriate marketing strategies, this destination can become more attractive to various groups of visitors. The interactive experience that Setu Babakan offers through cultural, artistic, and culinary activities is its main strength

References

R. L. Pehulisya and S. Nugroho, “Eksistensi Perkampungan Setu Babakan Sebagai Daya tarik Wisata Budaya Betawi, Jakarta Selatan,” J. Destin. Pariwisata, vol. 8, no. 2, p. 232, 2020.

T. Titi Widaningsih, R. Rahtika Diana, and A. W. Arry Wahyudianto, “Komunikasi Pemasaran Kawasan Wisata Budaya Betawi Setu Babakan”.

O. F. Ngabito and S. Yendra, “PENGEMBANGAN DESTINASI WISATA BUATAN PADA KAWASAN DANAU WANA TIRTA KOTA BALIKPAPAN,” Madani J. Pengabdi. Kpd. Masy., vol. 9, no. 1, 2023.

R. N. Nugraha and A. Y. Nahlony, “Strategi Pengembangan Destinasi Wisata Penanganan Pandemi Covid-19 Di Provinsi Bali,” NAWASENA J. Ilm. Pariwisata, vol. 2, no. 1, pp. 1–7, 2023.

A. T. Ananda, R. N. Nugraha, D. F. Januarty, and K. M. Irsyad, “Potensi Pengembangan Pada Padepokan Ciliwung Condet,” J. Ilm. Wahana Pendidik., vol. 9, no. 25, pp. 791–804, 2023.

F. Luthfiani, S. Sunardi, and H. Kasmara, “The Dynamic of Blue-Green Algae (Cyanobacteria) in Eutrophic Tropical Waters, The Cirata Reservoir,” Indones. J. Limnol., vol. 1, no. 1, pp. 1–6, 2020.

G. Al Kahfi and R. N. Nugraha, “The effect of tangible, reliability, responsiveness, assurance and empathy on tourist satisfaction in Dunia Fantasi Taman Impian Jaya Ancol After The Implementation of The Covid-19 Vaccination,” Trj Tour. Res. J., vol. 6, no. 1, pp. 127–139, 2022.

R. N. Nugraha and P. Indriani, “Peningkatan Kualitas Pelayanan UPK Perkampungan Budaya Betawi Setu Babakan,” J. Ilm. Wahana Pendidik., vol. 8, no. 23, pp. 51–57, 2022.

T. Fursykova, O. Akimkin, and L. Hodii, “The system of functioning of out-of-school education in modern conditions of development,” Rev. Tempos e Espaços em Educ., vol. 15, no. 34, 2022.

R. N. Nugraha and M. L. Mawo, “A Daya Tarik Wisata Taman Ismail Marzuki Dalam Meningkatkan Minat Berkunjung,” J. Manaj. Perhotelan Dan Pariwisata, vol. 6, no. 1, pp. 236–240, 2023.

R. N. Nugraha and F. Virgiawan, “Pengembangan daya tarik wisata di objek wisata Telaga Arwana Cibubur,” J. Inov. Penelit., vol. 3, no. 6, pp. 6445–6454, 2022.

O. B. Samosir, D. S. Radjiman, and F. Aninditya, “Food consumption diversity and nutritional status among children aged 6–23 months in Indonesia: The analysis of the results of the 2018 Basic Health Research,” PLoS One, vol. 18, no. 3, p. e0281426, 2023.

R. N. Nugraha, P. D. Rosa, and M. Ivanka, “Metaverse tourism sebagai strategi promosi wisata Museum Bank Indonesia,” J. Ilm. Wahana Pendidik., vol. 9, no. 8, pp. 731–744, 2023.

dan B. R. Ivo Novitaningtyas, Andhatu Achsa, “Strategi pemasaran desa brajan menuju desa wisata mandiri,” vol. 6, no. 3, pp. 591–601, 2020.

I. Novitaningtyas, A. Achsa, and B. Rahardjo, “Strategi pemasaran desa brajan menuju Desa Wisata Mandiri,” J. Apl. Bisnis Dan Manaj., vol. 6, no. 3, p. 591, 2020.

D. Kristanti, E. Triwidyati, and R. L. Pangastuti, “Determining the Most Dominant Indicators of Employee Performance in KSP Artha Mulia Kediri with Multiple Linear Regression Methods,” in International Joined Conference on Social Science (ICSS 2021), Atlantis Press, 2021, pp. 286–289.

M. Sukmaratri and M. Damayanti, “Diversifikasi Produk Wisata Sebagai Strategi Pengembangan Daya Saing Wisata Kota Batu,” J. Pembang. Wil. Kota, vol. 12, no. 3, p. 325, 2016.

A. Yulianto and E. D. H. Putri, “Strategi Pengembangan Daya Tarik Untuk Mendukung Promosi Desa Wisata Puspoardi Yogyakarta,” J. Pariwisata, vol. 8, no. 1, pp. 51–62, 2021.

P. D. Arystiana, “Identifikasi Accessibillity Pada Objek Wisata Di Desa Sambangan Sebagai Desa Wisata,” J. BOSAPARIS Pendidik. Kesejaht. Kel., vol. 12, no. 2, pp. 52–59, 2021.

M. Made Wilantara, “Green Marketing sebagai Manajemen Komunikasi Public Relations Industri Pariwisata Bali,” vol. 29, no. 2, pp. 131–147, 2023.

U. Sukaesih and M. Miswan, “ANALISIS KUALITAS DAYA TARIK DESTINASI PARIWISATA PERKAMPUNGAN BUDAYA BETAWI SETU BABAKAN (di Kelurahan Srengseng Sawah Kecamatan Jagakarsa Jakarta Selatan),” J. Ind. Pariwisata, vol. 3, no. 2, pp. 74–88, 2021.

Y. K. Sari, “Pengaruh kepemimpinan, motivasi dan disiplin kerja terhadap kinerja karyawan pada PT. Patra Komala di Dumai,” J. tepak Manaj. bisnis, vol. 6, no. 2, pp. 119–127, 2014.

R. N. Hamdali and T. Melinda, “Analisis Pengaruh Service Marketing Mix 7p Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Di Kozko Digital Printing Surabaya,” Media Mahard., vol. 20, no. 1, pp. 37–49, 2021.

R. Afina et al., “Strategi Marketing Desa Wisata Berbasis Informasi dan Teknologi,” IKRAITH-Teknologi, vol. 6, no. 3, pp. 7–17, 2022, doi: 10.37817/ikraith-teknologi.v6i3.2302.

I. Ghozali, Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Semarang: Badan Penerbit Universitas Diponegor, 2018.

R. Afina et al., “Strategi Marketing Desa Wisata Berbasis Informasi dan Teknologi,” Ikra-Ith Teknol. J. Sains Dan Teknol., vol. 6, no. 3, pp. 7–17, 2022.

S. S. Gama, “Strategi Komunikasi Pemasaran Dinas Kebudayaan Dan Pariwisata Kota Jakarta Dalam Meningkatkan Jumlah Kunjungan Wisatawan Di Kampung Budaya (Kampung Setu Babakan Dan Kampung Pecinan Glodok).” Universitas Islam Indonesia, 2019.

S. Fakhrona, N. Sari, and W. I. Rukmi, “PENILAIAN KUALITAS KAWASAN WISATA ALAM DAN BUDAYA PERKAMPUNGAN BUDAYA BETAWI SETU BABAKAN, DKI JAKARTA,” Plan. Urban Reg. Environ. J., vol. 10, no. 2, pp. 195–206, 2021.

N. Hayati and I. A. Suryasih, “Strategi Pengelolaan Kampung Betawi Setu Babakan Sebagai Daya Tarik Wisata Di Jakarta Selatan,” J. Destin. Pariwisata, vol. 7, no. 1, p. 105, 2019.

Downloads

Published

2024-03-28

How to Cite

Achyarsyah, P., Nugraha, R. N., & Awaloedin, D. T. (2024). Development Betawi Cultural Village Setu Babakan Tourist Destination Through Marketing Strategy Ass Add Value. West Science Interdisciplinary Studies, 2(03), 689–705. https://doi.org/10.58812/wsis.v2i03.764

Issue

Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies

Section

Articles

License

Copyright (c) 2024 Padri Achyarsyah, Rizki Nurul Nugraha, Dipa Teruna Awaloedin

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.