Analysis of the Impact of Technological Innovation and Design Creativity on the Attractiveness of Tourism Destinations in Bali

Authors

  • I Wayan Adi Pratama Politeknik Internasional Bali
  • Ni Desak Made Santi Diwyarthi Politeknik Pariwisata Bali
  • Made Darmiati Politeknik Pariwisata Bali
  • Nyoman Gede Mas Wiartha Politeknik Pariwisata Bali
  • Luh Putu Citrawati Politeknik Pariwisata Bali
  • Made Yudhawijaya Politeknik Pariwisata Bali

DOI:

https://doi.org/10.58812/wsis.v2i04.823

Keywords:

Technological Innovation, Design Creativity, Destination Attractiveness, Tourism Destinations, Bali

Abstract

This research investigates the impact of technological innovation and design creativity on the attractiveness of tourism destinations in Bali. A quantitative approach was employed, collecting data from 267 tourists visiting various destinations in Bali. Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis was used to analyze the relationships between technological innovation, design creativity, and destination attractiveness. The results revealed significant positive relationships between technological innovation and destination attractiveness (β = 0.543, p < 0.001) and between design creativity and destination attractiveness (β = 0.486, p < 0.001). The model fit assessment indicated satisfactory fit indices for the SEM-PLS model. Overall, the findings highlight the importance of leveraging technological innovation and design creativity to enhance the attractiveness of tourism destinations in Bali and foster sustainable tourism growth.

References

L. K. Octaviani and A. P. Marshanda, “Development of Puja Mandala as a Religious Tourism Attraction in Bali,” J. Manaj. Perhotelan dan Pariwisata, vol. 6, no. 1, pp. 125–131, 2023.

D. I. Utama, “Exploration of the Advantages of Tourism Branding in Bali, Indonesia,” Utama, IGBR, Tonyjanto, C., Krismawintari, NPD, Waruwu, D., Sukarsih, NNT, Suardhana, (2023). Explor. Advantages Tour. Brand. Bali, Indones. Int. J. Prof. Bus. Rev., vol. 8, no. 3, p. e01609, 2023.

M. Hitchcock, Tourism, development and terrorism in Bali. Routledge, 2023.

N. W. I. Pratistita, P. N. Ayomi, P. D. Maharani, and I. A. M. Tustiawati, “Bali tourism discursive strategies in ‘Balilivin’ Instagram account,” Humanis J. Arts Humanit., vol. 26, no. 4, pp. 369–376, 2022.

N. K. Arismayanti, I. K. Suwena, and I. M. Sendra, “Tourist Satisfaction Patterns and Index for Travel Companions While Traveling in Bali,” E-Journal Tour., vol. 9, no. 2, p. 218, 2022.

M. I. Prastyadewi, I. G. L. P. Tantra, and P. Y. Pramandari, “Digitization And Prediction Of The Number Of Tourist Visits In The Bali Province,” J. Ekon. Bisnis JAGADITHA, vol. 10, no. 1, pp. 89–97, 2023.

M. K. S. Budhi, N. Lestari, and N. N. R. Suasih, “The recovery of the tourism industry in Bali province through the penta-helix collaboration strategy in the new normal era,” Geoj. Tour. Geosites, vol. 40, no. 1, pp. 167–174, 2022.

H. Arianto, I. G. Pitana, A. S. Wiranatha, and M. Budiarsa, “The Effectiveness of Bali Tourism Promotion Through Out Digital Marketing Videos,” Int. J. Soc. Sci., vol. 1, no. 5, pp. 553–562, 2022.

A. A. Y. A. Dewi, I. W. Runa, and I. K. Darma, “Evaluation of Infrastructure Conditions and Needs to Drive Tourism 4.0,” IJEBD (International J. Entrep. Bus. Dev., vol. 6, no. 2, pp. 234–243, 2023.

R. N. M. S. P. Dewi, “Strategy Management of Waterboom Bali Tourism Object In The New Normal Tourism Era,” J. Hosp. dan Pariwisata, vol. 8, no. 1, 2022.

J. Lei, L. Indiran, and U. Haiyat Abdul Kohar, “Barriers to Digital Transformation among MSME in Tourism Industry: Cases Studies from Bali,” Int. J. Acad. Res. Bus. Soc. Sci., vol. 13, no. 3, pp. 844–858, 2023.

I. D. G. Palguna, A. A. G. D. H. Santosa, M. M. Yasa, and I. G. P. Pramana, “Towards Quality and Sustainable Tourism in Bali: Should the Regional Master Plan be Adjusted?”.

M. T. Astuti, D. Putranto, S. Yasen, M. Dachlan, T. Margono, and I. A. Putri, “Exploring Sustainable Business Models for Hotel Industry Governance in Bali,” J. Hunan Univ. Nat. Sci., vol. 50, no. 5, 2023.

N. M. R. Sukmawati, G. Ginaya, S. Widowati, C. I. S. Widhari, and W. Dyah, “Bali Quality and Sustainable Tourism Development towards Local Economic Impact,” Int. J. Soc. Sci. Hum. Res., vol. 5, no. 12, pp. 5921–5928, 2022.

P. Chuvatkin and K. Levchenko, “The role of digital technologies in increasing the innovation activity of tourism organizations,” Res. Result Bus. Serv. Technol., vol. 9, Jun. 2023, doi: 10.18413/2408-9346-2023-9-2-0-4.

P. Singh and D. Sharma, “Technological Innovations in Tourism Businesses: A Study on Contemporary Trends,” 2023, pp. 141–154. doi: 10.4018/978-1-6684-6732-9.ch009.

K. S. a, K. v, and M. Khan, “Technology as a Catalyst for Tourism Entrepreneurship: A Critical Insight,” Int. J. Soc. Sci. Humanit. Invent., vol. 10, pp. 7832–7838, Apr. 2023, doi: 10.18535/ijsshi/v10i04.01.

W. Qian, I. Halidin, and F. Anuar, “The Influence of Smart Tourism Technologies (STTs) Attributes on Domestic Tourists’ Travel Satisfaction and Revisit Intention: Evidence from Bali,” Int. J. Acad. Res. Bus. Soc. Sci., vol. 13, May 2023, doi: 10.6007/IJARBSS/v13-i5/17053.

P. G. P. Putra, N. N. Arini, and K. S. N. K. Putri, “MEREKONSTRUKSI SIKLUS KEHIDUPAN SEBAGAI DAYA TARIK WISATA BUDAYA DI SAMSARA LIVING MUSEUM,” PARIWISATA BUDAYA J. Ilm. AGAMA DAN BUDAYA, vol. 8, no. 1, pp. 65–76, 2023.

D. P. D. Kasih, N. K. S. Dharmawan, P. A. Samsithawrati, P. T. Dwijayanthi, D. A. D. Sawitri, and A. A. I. E. K. Yanti, “Policies Concerning Sacred And Open Traditional Cultural Expressions: Tourism And Creative Economy In Bali Context,” Jatiswara, vol. 38, no. 1, 2023.

I. B. G. Wirawibawa and I. Putra, “Architectural Heritage as Cultural Tourism Attractions in Buleleng Bali, Indonesia,” Eng. Technol. Q. Rev., vol. 6, no. 1, 2023.

N. D. Malinka and D. R. U. Saragih, “Tourism Attractiveness in Improving Re-visit Decisions through the Destination Image, Accessibility and Word of Mouth,” J-CEKI J. Cendekia Ilm., vol. 2, no. 6, pp. 448–463, 2023.

S. Nian, M. Chen, X. Zhang, D. Li, and J. Ren, “How outstanding universal value attractiveness and tourism crowding affect visitors’ satisfaction?,” Behav. Sci. (Basel)., vol. 13, no. 2, p. 112, 2023.

N. Šerić, A. J. Stojanović, and L. Bagarić, “The influence of the security perception of a tourist destination on its competitiveness and attractiveness,” 2022.

N. Niecheva and I. Davidenko, “THE ROLE OF THE BRAND IN INCREASING THE ATTRACTIVENESS OF TOURIST DESTINATIONS,” Black Sea Econ. Stud., Jan. 2022, doi: 10.32782/bses.76-38.

C. Panyadee, S. Krajangchom, K. Sangkakorn, and K. Intawong, “Smart Wellness Technology for Tourism Destination Based-on Evolving Tourist Expectation Model.,” TEM J., vol. 12, no. 2, 2023.

S. A. Sutresno and Y. A. Singgalen, “Digital Innovation Design of Tourism Destination Marketing Website Using Design Thinking Method,” J. Inf. Syst. Informatics, vol. 5, no. 2, pp. 428–444, 2023.

W. Guo, Y. Wang, and T. Xu, “Element Recognition and Innovation Transformation of Cultural and Creative Products: Based on Eye Movement Experiment,” Int. Bus. & Econ. Stud., 2023, [Online]. Available: https://api.semanticscholar.org/CorpusID:257960416

Downloads

Published

2024-04-29

How to Cite

Adi Pratama, I. W., Santi Diwyarthi, N. D. M., Darmiati, M., Mas Wiartha, N. G., Citrawati, L. P., & Yudhawijaya, M. (2024). Analysis of the Impact of Technological Innovation and Design Creativity on the Attractiveness of Tourism Destinations in Bali. West Science Interdisciplinary Studies, 2(04), 913–919. https://doi.org/10.58812/wsis.v2i04.823

Issue

Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies

Section

Articles

License

Copyright (c) 2024 I Wayan Adi Pratama, Ni Desak Made Santi Diwyarthi, Made Darmiati, Nyoman Gede Mas Wiartha, Luh Putu Citrawati, Made Yudhawijaya

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.