Analysis of the Impact of Digital Competency Training, Job Happiness, and Employee Productivity on Turnover Rates in the Indonesian E-Commerce Industry

Authors

  • Nanny Mayasari Universitas Nusa Cendana
  • Ade Suhara Universitas Buana Perjuangan Karawang
  • Devi Marlita Institut Transportasi dan Logistik Trisakti
  • Ria Estiana Politeknik LP3I Jakarta
  • Rinny Dharma Diani Universitas Negeri Jakarta

DOI:

https://doi.org/10.58812/wsis.v2i04.824

Keywords:

E-Commerce Industry, Digital Competency Training, Job Happiness, Employee Productivity, Turnover Rates

Abstract

This quantitative study investigates the relationships between digital competency training, job happiness, employee productivity, and turnover rates in the Indonesian e-commerce industry. Data were collected from 128 employees working in various e-commerce companies through structured questionnaires. Structural equation modeling (SEM) analysis was employed to analyze the data. Theresults reveal significant positive relationships between digital competency training and both job happiness and employee productivity. Furthermore, job happiness and employee productivity exhibit significant negative associations with turnover intentions. These findings highlight the importance of investing in digital skills development, fostering a positive work environment, and promoting employee productivity to reduce turnover rates in the e-commerce industry. Theoretical and practical implications are discussed, along with suggestions for future research.

References

S. A. Bening, M. Dachyar, N. R. Pratama, J. Park, and Y. Chang, “E-Commerce Technologies Adoption Strategy Selection in Indonesian SMEs Using the Decision-Makers, Technological, Organizational and Environmental (DTOE) Framework,” Sustainability, vol. 15, no. 12, p. 9361, 2023.

T. H. Fadillah, “E-Commerce: A New Media that Creates New Disasters,” 2023.

D. Vanda, E. Firsty, and M. Dachyar, “Analysis of Factors That Affect E-Commerce Technology Adoption for Msmes in Indonesia,” 2023.

P. P. C. Kirana, K. Hendrawan, H. G. P. Sivila, and S. W. Prasetyaningtyas, “Managing Talent in the e-commerce Industry: Case from Indonesia,” in 2023 8th International Conference on Business and Industrial Research (ICBIR), IEEE, 2023, pp. 711–716.

S. Iqbal and T. Faisal, “Employee Turnover In Fast Moving Consumable Goods Companies of Pakistan,” Pakistan J. Soc. Res., vol. 5, no. 02, pp. 402–416, 2023.

A. Elsafty and Y. R. Sayed, “Factors Affecting Employee Turnover in a Small Business in Egypt,” Int’l J. Soc. Sci. Stud., vol. 11, p. 28, 2023.

S. R. Ahmed, A. K. Ahmed, and S. J. Jwmaa, “Analyzing The Employee Turnover by Using Decision Tree Algorithm,” in 2023 5th International Congress on Human-Computer Interaction, Optimization and Robotic Applications (HORA), IEEE, 2023, pp. 1–4.

P. Bai, S. Suresh, J. Ansari, and S. Ahmed, “Why Employees are not loyal to their Workplace in Private Sector?,” GMJACS, vol. 12, no. 1, pp. 57–73, 2022.

S. Chava, A. Oettl, M. Singh, and L. Zeng, “Creative destruction? Impact of e-commerce on the retail sector,” Manage. Sci., 2023.

A. S. Lopes, A. Sargento, and J. Farto, “Training in Digital Skills—The Perspective of Workers in Public Sector,” Sustainability, vol. 15, no. 13, p. 10577, 2023.

R. Setiawan, A. Eliyana, T. Suryani, and D. Liaw, “Promoting employee creativity: The practices of transformational leadership, knowledge sharing, and task conflict behaviour on start-up business in Indonesia,” Syst. Rev. Pharm., vol. 11, no. 12, pp. 1272–1282, 2020, doi: 10.31838/srp.2020.12.187.

F. Hidayat, S. Sumantri, A. E. Rumengan, C. Wibisono, and M. Khaddafi, “The Effect of Digital Leadership, Information Technology and Digital Competency on Employee Performance in the Digital Era: Mediating Role of Job Satisfaction,” Int. J. Adv. Soc. Sci. Humanit., vol. 2, no. 2, pp. 144–151, 2023.

A. Klochko and A. Prokopenko, “Development of digital competence under the conditions of digitalization of education,” Sci. J. Pol. Univ., vol. 56, no. 1, pp. 103–110, 2023.

C. Wang and M. H. Kim, “Impact of education and its importance on e-commerce platforms influencing college students’ abilities and performance-based results,” Educ. Adm. Theory Pract., vol. 29, no. 3, 2023.

F. Köklü, “Eğitim Yönetiminde İşten Ayrılma Niyetine Etki Eden Faktörlerin İncelenmesi,” Uluslararası Sos. Bilim. Derg., vol. 7, no. 30, pp. 15–26, 2023.

R. S. A. Selvi and V. Madhavkumar, “The mediating effect of happiness at workplace on the relationship between hybrid work model and employee retention in it industry,” Int. J. Ind. Manag., vol. 17, no. 1, pp. 40–49, 2023.

H. Alzain, R. AlGhazal, A. Abu Qurain, and M. Karkadan, “Fostering and Sustaining Employees’ Happiness in the Oil, Gas, and Energy Industry: the Role of Organizational Chief Happiness Officer in Implementing Happiness Initiatives and Programs,” in International Petroleum Technology Conference, IPTC, 2023, p. D012S004R002.

F. H. Mohsin, N. M. Isa, A. Awee, N. H. M. Zahari, and N. N. N. Azmi, “Meaningful work, affective commitment, gratitude and happiness at work,” Asian J. Behav. Sci., vol. 5, no. 1, pp. 11–20, 2023.

O. A. Ebere, E. Harry, U. F. Nnaedozie, B. T. Busuyi, and C. C. Christian, “Assessment of the factors affecting government employees’ productivity in Nigeria: Using Electronics Development Institute (ELDI) Awka as a Case study,” World J. Adv. Res. Rev., vol. 19, no. 1, pp. 10–18, 2023.

R. Nofanza and S. Syamsir, “Pengaruh Lingkungan Kerja terhadap Produktivitas Pegawai pada Puskesmas Lunto Kecamatan Lembah Segar,” Publ. J. Public Adm. Stud., vol. 2, no. 2, pp. 190–199, 2023.

F. A. Triansyah, W. Hejin, and S. Stefania, “Factors Affecting Employee Performance: A Systematic Review,” J. Markcount Financ., vol. 1, no. 3, pp. 150–159, 2023.

T. Varun, K. M. Kudale, K. Ganesh, and M. Ramkumar, “Influence of Human Resource Management Practices in Medium Sized Organization on Employee Performance,” in 2023 International Conference on Disruptive Technologies (ICDT), IEEE, 2023, pp. 220–223.

A. Ong, Flexible citizenship: The cultural logics of transnationality. Duke University Press, 1999.

Downloads

Published

2024-04-29

How to Cite

Mayasari, N., Suhara, A., Marlita, D., Estiana, R., & Diani, R. D. (2024). Analysis of the Impact of Digital Competency Training, Job Happiness, and Employee Productivity on Turnover Rates in the Indonesian E-Commerce Industry. West Science Interdisciplinary Studies, 2(04), 821–830. https://doi.org/10.58812/wsis.v2i04.824

Issue

Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies

Section

Articles

License

Copyright (c) 2024 Nanny Mayasari, Ade Suhara, Devi Marlita, Ria Estiana, Rinny Dharma Diani

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.