Application of AI in Halal Marketing: Navigating the Ethical Crossroads

Authors

  • Md Mahfujur Rahman Institute of Halal Management, Islamic Business School, Universiti Utara Malaysia
  • Abdullah Al Mahi School of Computing, Universiti Utara Malaysia
  • Md Abu Zarif Hossian School of Computing, Universiti Utara Malaysia

DOI:

https://doi.org/10.58812/wsis.v2i04.866

Keywords:

Artificial Intelligence, Halal Marketing, Ethic, Islamic Principles, Global Halal Market

Abstract

This article examines the intricate process of applying Artificial Intelligence (AI) in the Halal marketing landscape, situated at a critical ethical crossroads. It explores the integration of AI technologies within Halal marketing strategies, emphasizing the importance of aligning with ethical, legal, and Islamic principles. Highlighting AI's potential to transform consumer engagement and trust, the paper advocates for a proactive approach in developing AI applications that respect Islamic values, consumer privacy, and fairness. It calls for collaborative efforts in crafting regulatory frameworks and ethical AI algorithms that are congruent with Halal standards, thus ensuring technology acts as a catalyst for ethical growth and integrity within the industry. The discussion underscores the dual aspects of opportunities and challenges presented by AI, urging a balanced embrace of technological advancements while safeguarding Islamic ethical and legal norms to foster the ethical expansion of the Halal industry globally.

References

B. H. Zhang, B. Lemoine, and M. Mitchell, "Mitigating unwanted biases with adversarial learning," in Proceedings of the 2018 AAAI/ACM Conference on AI, Ethics, and Society, pp. 335-340, 2018.

M. M. Rahman and Z. Ahmad, "Lifelong Learning and Technologic Advancement in the Halal Industry: Navigating the Digital Age Embracing Technological Advancements for Lifelong Learning," in Embracing Technological Advancements for Lifelong Learning, pp. 186-216, IGI Global, 2024.

S. Spiekermann, "Ethical IT Innovation: A Value-Based System Design Approach," CRC Press, 2015

M. Khan, Elius, M. R. B. M. Nor, M. Y. Z. B. M. Yusoff, K. Noordin, and F. Mansor, "A Critical Appraisal of Interreligious Dialogue in Islam," SAGE Open, vol. 10, no. 4, pp. 1-10, 2020.

N. N. B. A. Khan, M. Y. Z. Rahman, B. M. Yusoff, and M. R. B. M. Nor, "History, Problems, and Prospects of Islamic Insurance (Takaful) in Bangladesh," SpringerPlus, vol. 5, no. 785, pp. 1-7, 2016.

A. Khan, F. Muneem, M. A. W. F. Mansor, B. Mohd, and M. M. R. Balwi, "Critical Review on Issues and Challenges of Malaysian Islamic Financial System," Journal of Southwest Jiaotong University, vol. 56, no. 2, 2021.

Raquib, B. Channa, T. Zubair, and J. Qadir, "Islamic virtue-based ethics for artificial intelligence," Discover Artificial Intelligence, vol. 2, no. 1, pp. 11, Jun. 20, 2022.

Jobin, M. Ienca, and E. Vayena, "The global landscape of AI ethics guidelines," Nature Machine Intelligence, vol. 1, no. 9, pp. 389-399, 2019.

T. S. Muhammed and S. K. Mathew, "The disaster of misinformation: a review of research in social media," International Journal of Data Science and Analytics, vol. 13, no. 4, pp. 271-285, 2022.

J. Kingston, "Using artificial intelligence to support compliance with the general data protection regulation," Artificial Intelligence and Law, vol. 25, no. 4, pp. 429-443, Dec. 2017.

M. M. Rahman, "Ensuring Halal Compliance in AI-Driven Healthcare Solutions: Balancing Innovation and Faith," in Federated Learning and AI for Healthcare 5.0, pp. 298-320, IGI Global, 2024.

M. H. Huang and R. T. Rust, "A strategic framework for artificial intelligence in marketing," Journal of the Academy of Marketing Science, vol. 49, no. 1, pp. 30-50, 2021.

L. Floridi and J. Cowls, "A unified framework of five principles for AI in society," in Machine Learning and the City: Applications in Architecture and Urban Design, pp. 535-545, May 21, 2022.

J. Wirtz et al., "Corporate digital responsibility: dealing with ethical, privacy and fairness challenges of AI," Journal of Business Research, 2023.

K. Klinova and A. Korinek, "Ai and shared prosperity," in Proceedings of the 2021 AAAI/ACM Conference on AI, Ethics, and Society, pp. 645-651, 2021.

D. Kumar, and N. Suthar, (2024), "Ethical and legal challenges of AI in marketing: an exploration of solutions", Journal of Information, Communication and Ethics in Society, Vol. 22 No. 1, pp. 124-144. https://doi.org/10.1108/JICES-05-2023-0068

Downloads

Published

2024-04-30

How to Cite

Rahman, M. M., Mahi, A. A., & Hossian, M. A. Z. (2024). Application of AI in Halal Marketing: Navigating the Ethical Crossroads. West Science Interdisciplinary Studies, 2(04), 920–926. https://doi.org/10.58812/wsis.v2i04.866

Issue

Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies

Section

Articles

License

Copyright (c) 2024 Md Mahfujur Rahman, Abdullah Al Mahi, Md Abu Zarif Hossian

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.