The Influence of Product Quality, Price and Promotion on T-Shirt Purchasing Decisions at Arei Store Bogor

Authors

  • Dwi Gemina Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Djuanda
  • Nur Muhammad Rizqi Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Djuanda
  • Rachmat Gunawan Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Djuanda

DOI:

https://doi.org/10.58812/wsis.v2i05.878

Keywords:

Product Quality, Price and Promotion on Purchasing Decisions

Abstract

This research aims to determine and analyze the influence of product quality, price and promotion on purchasing decisions, both simultaneously and partially. This research design uses descriptive, verification and path analysis research methods. The sampling technique uses the saturated sampling method. The number of respondents was 100 people. The subjects of this research are consumers of Arei Store Bogor, and the objects of research are product quality, price, promotions and purchasing decisions. The tools used in this analysis are path analysis, multiple correlation analysis, coefficient of determination analysis, and hypothesis testing (F test and t test). The results of the analysis show that partially or simultaneously product quality, price and promotion have a direct and positive influence on purchasing decisions at Arei Store Bogor.

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Published

2024-05-27

How to Cite

Gemina, D., Rizqi, N. M., & Gunawan, R. (2024). The Influence of Product Quality, Price and Promotion on T-Shirt Purchasing Decisions at Arei Store Bogor. West Science Interdisciplinary Studies, 2(05), 927–947. https://doi.org/10.58812/wsis.v2i05.878

Issue

Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies

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Articles

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Copyright (c) 2024 Dwi Gemina, Nur Muhammad Rizqi, Rachmat Gunawan

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