The Influence of Product Quality, Price and Promotion on T-Shirt Purchasing Decisions at Arei Store Bogor
DOI:
https://doi.org/10.58812/wsis.v2i05.878Keywords:
Product Quality, Price and Promotion on Purchasing DecisionsAbstract
This research aims to determine and analyze the influence of product quality, price and promotion on purchasing decisions, both simultaneously and partially. This research design uses descriptive, verification and path analysis research methods. The sampling technique uses the saturated sampling method. The number of respondents was 100 people. The subjects of this research are consumers of Arei Store Bogor, and the objects of research are product quality, price, promotions and purchasing decisions. The tools used in this analysis are path analysis, multiple correlation analysis, coefficient of determination analysis, and hypothesis testing (F test and t test). The results of the analysis show that partially or simultaneously product quality, price and promotion have a direct and positive influence on purchasing decisions at Arei Store Bogor.
References
P. Kotler, Marketing management. Pearson Education India, 2009.
F. Tjiptono, Service, Quality & Satisfaction. Yogyakarta: Andi, 2016.
P. Kotler, J. T. Bowen, J. C. Makens, and S. Baloglu, Marketing for hospitality and tourism. Pearson, 2017.
C. M. Puspita and A. Budiatmo, “Pengaruh harga dan kualitas produk terhadap keputusan pembelian dengan minat beli sebagai variabel intervening (Studi pada Rocket Chicken Wolter Monginsidi Di Kota Semarang),” J. Ilmu Adm. Bisnis, vol. 9, no. 3, pp. 268–275, 2020.
R. Astuti, I. Ardila, and R. R. Lubis, “Pengaruh Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Merek Converse,” J. AKMAMI (Akuntansi Manaj. Ekon., vol. 2, no. 2, pp. 204–219, 2021.
B. Ayumi and A. Budiatmo, “Pengaruh harga dan promosi terhadap keputusan pembelian melalui minat beli sebagai variabel intervening (studi pada konsumen Hypermart paragon semarang),” J. Ilmu Adm. Bisnis, vol. 10, no. 2, pp. 1169–1176, 2021.
M. Abdullah, “Manajemen dan evaluasi kinerja karyawan,” Yogyakarta Aswaja Press., p. 52, 2014.
H. Wijaya et al., “Current Status of the Food Industry in Indonesia,” in Food Sustainability, Environmental Awareness, and Adaptation and Mitigation Strategies for Developing Countries, IGI Global, 2023, pp. 1–20.
P. Kotler, K. L. Keller, S. H. Ang, C. T. Tan, and S. M. Leong, Marketing management: an Asian perspective. Pearson London, 2018.
P. Kotler and K. L. Keller, “manajemen pemasaran (J. Purba (ed.).” PT. INDEKS, 2018.
M. Armstrong and S. Taylor, Armstrong’s handbook of human resource management practice. Kogan Page Publishers, 2020.
A. Yani, A. Eliyana, I. Hamidah, and A. D. Buchdadi, “The impact of social capital, entrepreneurial competence on business performance: An empirical study of SMEs,” Syst. Rev. Pharm., vol. 11, no. 9, pp. 779–787, 2020.
N. Aprina and E. D. Hadi, “Pengaruh Product Quality dan Brand Image Terhadap Repurchase Intention yang Dimediasi oleh Customer Satisfaction pada Produk Skincare Skintific di Indonesia,” Jesya (Jurnal Ekon. dan Ekon. Syariah), vol. 7, no. 1, pp. 252–262, 2024.
S. A. Bening, M. Dachyar, N. R. Pratama, J. Park, and Y. Chang, “E-Commerce Technologies Adoption Strategy Selection in Indonesian SMEs Using the Decision-Makers, Technological, Organizational and Environmental (DTOE) Framework,” Sustainability, vol. 15, no. 12, p. 9361, 2023.
P. D. Sugiyono, “Quantitative, qualitative, and R&D research methods,” Bandung(ALFABETA, Ed.), 2018.
S. Kaya-Capocci, O. McCormack, S. Erduran, and N. Birdthistle, “Exploring the impact of positing entrepreneurship in nature of science: initial science teachers’ perspectives,” Educ. Train., vol. 64, no. 7, pp. 996–1017, 2021.
S. Sugiyono, “Metode Penelitian Kualitatif . bandung: Alfabeta,” Google Sch. Alf., 2013.
I. Ghozali, Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Semarang: Badan Penerbit Universitas Diponegor, 2018.
H. S. M. Elguwiri, “Product quality management as a factor in the international competitiveness of pharmaceutical enterprises of Ukraine,” Econ. Financ. Manag. Rev., no. 2, pp. 98–108, 2021.
B. J. Ali and G. Anwar, “Marketing Strategy: Pricing strategies and its influence on consumer purchasing decision,” Ali, BJ, Anwar, G.(2021). Mark. Strateg. Pricing Strateg. its Influ. Consum. Purch. Decis. Int. J. Rural Dev. Environ. Heal. Res., vol. 5, no. 2, pp. 26–39, 2021.
M. Indra, G. M. Saragih, and M. H. Muhtar, “Strength of Constitutional Court Decisions in Judicial Review of the 1945 Constitution in Indonesia: Kekuatan Putusan Mahkamah Konstitusi dalam Pengujian Undang-Undang terhadap Undang-Undang Dasar 1945 di Indonesia,” J. Konstitusi, vol. 20, no. 2, pp. 279–299, 2023.
M. A. Hidayatullah, S. Soeliha, and E. Ediyanto, “PENGARUH KUALITAS PRODUK DAN LOKASI TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA DISTRO BANDUNG CLOTHING SITUBONDO,” J. Mhs. Entrep., vol. 1, no. 8, pp. 1724–1736, 2022.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Dwi Gemina, Nur Muhammad Rizqi, Rachmat Gunawan
![Creative Commons License](http://i.creativecommons.org/l/by-sa/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.