Azmi, F., Samsir, S., Widayatsari, A. and Siregar, P.A. 2024. Exploring the Impact of Advertising Appeal on Consumer Brand Awareness and Purchase Decisions in the Ready-to-Drink Packaged Tea Market: A Case Study of Teh Pucuk Harum in Pekanbaru. West Science Interdisciplinary Studies. 2, 02 (Feb. 2024), 387–397. DOI:https://doi.org/10.58812/wsis.v2i02.411.