AZMI, F.; SAMSIR, S.; WIDAYATSARI, A.; SIREGAR, P. A. Exploring the Impact of Advertising Appeal on Consumer Brand Awareness and Purchase Decisions in the Ready-to-Drink Packaged Tea Market: A Case Study of Teh Pucuk Harum in Pekanbaru. West Science Interdisciplinary Studies, [S. l.], v. 2, n. 02, p. 387–397, 2024. DOI: 10.58812/wsis.v2i02.411. Disponível em: https://wsj.westscience-press.com/index.php/wsis/article/view/411. Acesso em: 20 sep. 2024.