Sudirjo, Frans, Siska Jeanete Saununu, and Taufik Harahapi. 2024. “Application of Omnichannel Strategy and Content Personalization to Customer Loyalty in the Fashion Retail Industry in Makassar”. West Science Interdisciplinary Studies 2 (10):2076-82. https://doi.org/10.58812/wsis.v2i10.1381.