Sudirjo, F., Saununu, S. J. and Harahapi, T. (2024) “Application of Omnichannel Strategy and Content Personalization to Customer Loyalty in the Fashion Retail Industry in Makassar”, West Science Interdisciplinary Studies, 2(10), pp. 2076–2082. doi: 10.58812/wsis.v2i10.1381.