1.
Azmi F, Samsir S, Widayatsari A, Siregar PA. Exploring the Impact of Advertising Appeal on Consumer Brand Awareness and Purchase Decisions in the Ready-to-Drink Packaged Tea Market: A Case Study of Teh Pucuk Harum in Pekanbaru. WSIS [Internet]. 2024 Feb. 23 [cited 2024 Nov. 23];2(02):387-9. Available from: https://wsj.westscience-press.com/index.php/wsis/article/view/411