West Science Interdisciplinary Studies https://wsj.westscience-press.com/index.php/wsis <p>Journal that publishes multidisciplinary research articles, which include: Humanities and social sciences, Business Economics, Cooperatives &amp; Banking, Sharia Economics, Development Economics, HR Development, Taxation and Commercial Insurance. This journal is published by West Science Press.</p> Westscience Press en-US West Science Interdisciplinary Studies 2985-8895 Effective Strategies in Developing Critical Thinking Skills in Elementary School Age Children https://wsj.westscience-press.com/index.php/wsis/article/view/785 <p>This study aims to identify and evaluate effective strategies in developing critical thinking skills in elementary school-age children through a literature review method. Taking into account the complexity of cognitive development at this stage, this study investigates various learning strategies that are suitable for the characteristics of elementary school-age children. Through in-depth analysis of relevant literature, this study identifies that the use of stories or fairy tales, problem-based approaches, and social interaction are effective strategies in developing critical thinking skills in elementary school-age children. Stories and fairy tales can stimulate children's imagination and reflection, while the problem-based approach encourages them to identify and solve problems critically. Social interactions, such as group discussions and teamwork, also help expand children's perspectives and hone their critical thinking skills. This study provides insights into the importance of developing critical thinking skills in elementary school-age children and offers practical guidance for educators and policymakers in designing effective learning strategies.</p> Rina Susanti Copyright (c) 2024 Rina Susanti https://creativecommons.org/licenses/by-sa/4.0 2024-04-17 2024-04-17 2 04 732 736 10.58812/wsis.v2i04.785 Ethnoecological Perspectives on Agroforestry Practices for Climate Change Mitigation and Adaptation https://wsj.westscience-press.com/index.php/wsis/article/view/786 <p>This research investigates the ethnoecological perspective of agroforestry practices for climate change mitigation and adaptation. Through a literature review method, we analyze relevant literature from various sources to uncover the relationship between local wisdom and agroforestry practices in addressing the challenges of climate change. Findings indicate that the ethnoecological perspective plays a crucial role in shaping sustainable and adaptive agroforestry practices by integrating local knowledge of local ecology and climate patterns with modern scientific knowledge. Agroforestry not only contributes to mitigating greenhouse gas emissions and carbon storage but also provides effective adaptation solutions through season-based planting arrangements and the cultivation of species resilient to extreme conditions. By recognizing the value of local wisdom and knowledge and actively involving community participation in agroforestry management, we can strengthen the resilience and sustainability of agroforestry systems in facing climate change.</p> Yohanes Kamakaula Copyright (c) 2024 Yohanes Kamakaula https://creativecommons.org/licenses/by-sa/4.0 2024-04-17 2024-04-17 2 04 737 742 10.58812/wsis.v2i04.786 Cultural Perspectives on Climate Change Adaptation in Agriculture an Ethnoecological Study https://wsj.westscience-press.com/index.php/wsis/article/view/787 <p>In an era where climate change is becoming increasingly apparent, adaptation in the agricultural sector is becoming more crucial. This research adopts a literature study approach to explore the cultural perspective on climate change adaptation in agriculture through the lens of ethnoecology. Through searching and analyzing relevant literature, the main findings indicate that local culture plays a significant role in shaping farmers' adaptation practices. These practices include the utilization of traditional knowledge, cultural values, and local knowledge systems to respond to the challenges of climate change. It is found that local wisdom is not merely an additional resource but an integral aspect in strengthening the resilience of farming communities. However, challenges such as limited access to resources and economic uncertainty remain barriers to adaptation efforts. Therefore, the integration of local knowledge into policy planning and the development of local capacity are relevant recommendations to enhance climate change adaptation in agriculture. This research provides insights into the complexity of the relationship between culture and climate change adaptation in agriculture, highlighting the importance of strengthening the involvement of local communities in mitigation and adaptation efforts.</p> Yohanes Kamakaula Copyright (c) 2024 Yohanes Kamakaula https://creativecommons.org/licenses/by-sa/4.0 2024-04-17 2024-04-17 2 04 743 748 10.58812/wsis.v2i04.787 Analysis of Community-Based Waste Management Policies to Achieve Clean and Healthy Environment https://wsj.westscience-press.com/index.php/wsis/article/view/784 <p>This research aims to analyze community-based waste management policies as an effort to create a clean and healthy environment. Using the literature review method, this research explores various aspects of waste management policies, the role of communities in policy implementation, and their impacts on the environment and public health. The findings indicate that an approach involving active community participation, integration of social justice aspects, technological utilization, and sustainable evaluation are crucial in achieving effective and sustainable waste management. These findings provide valuable insights for formulating future waste management policies, with an emphasis on the importance of a holistic approach involving all stakeholders.</p> Musiana Musiana Sitti Nurhidayanti Ishak Maya Sari Soamole Diah Merdekawati Surasno Copyright (c) 2024 Musiana Musiana, Sitti Nurhidayanti Ishak, Maya Sari Soamole, Diah Merdekawati Surasno https://creativecommons.org/licenses/by-sa/4.0 2024-04-17 2024-04-17 2 04 749 753 10.58812/wsis.v2i04.784 Improving Employee Performance Through Work Discipline, Work Motivation and Work Environment at PT. Jayamandiri Gemasejati Bogor https://wsj.westscience-press.com/index.php/wsis/article/view/793 <p>The success of a company or organization is highly dependent on the activities and creativity of the resources within the company or organization. Human resources are one of the most important factors in a company to achieve company goals because the success or failure of the company in achieving its goals depends heavily on the ability of human resources or employee performance in completing their duties. Therefore, employee performance has an important role for the company to achieve its goals because good employee performance will produce good quality. This study aims to analyze and identify the effect of work discipline, work motivation, and work environment on employee performance at PT. Jayamandiri Gemasejati Bogor. The subjects of this study were 46 employees of PT. Jayamandiri Gemasejati Bogor as sample member. Determination of the sample using non-probability sampling with the sampling technique used is saturation sampling. The form of this research is descriptive and verification. The data analysis method used in this research is multiple linear regression analysis. The results of the study indicate that work discipline, work motivation, and work environment simultaneously and partially have a positive and significant effect on employee performance.</p> Sudarijati Sudarijati Samsuri Samsuri Dinda Apriani Safina Copyright (c) 2024 Sudarijati, Samsuri, Dinda Apriani Safina https://creativecommons.org/licenses/by-sa/4.0 2024-04-22 2024-04-22 2 04 754 767 10.58812/wsis.v2i04.793 Bibliometric Analysis of Mobile Payment Technology Innovation in Financial Transaction Transformation https://wsj.westscience-press.com/index.php/wsis/article/view/795 <p>Mobile payment technology has become increasingly prevalent, reshaping the landscape of financial transactions globally. This study conducts a comprehensive bibliometric analysis to explore the trends, patterns, and dynamics surrounding mobile payment technology innovation. Through systematic data collection and analysis, key themes, influential authors, pivotal publications, and emerging topics in the field are identified and examined. The analysis reveals the transformative impact of mobile payment technology on financial systems, consumer behavior, and business models. Moreover, it underscores the significance of understanding the underlying factors influencing innovation in this domain. The findings provide valuable insights for researchers, policymakers, industry practitioners, and consumers, informing strategic decision-making and technological development efforts in the financial and technology sectors.</p> Eva Yuniarti Utami Halek Mu'min Agung Zulfikri Copyright (c) 2024 Eva Yuniarti Utami, Halek Mu'min, Agung Zulfikri https://creativecommons.org/licenses/by-sa/4.0 2024-04-30 2024-04-30 2 04 768 777 10.58812/wsis.v2i04.795 Population Health Management: A Bibliometric Analysis of Literature on Data Analytics and Public Health Interventions https://wsj.westscience-press.com/index.php/wsis/article/view/796 <p>Population health management (PHM) has emerged as a pivotal strategy in healthcare, aiming to address the health needs of communities while enhancing care quality and outcomes. Recent years have witnessed a surge in research at the intersection of data analytics and public health interventions within the realm of PHM. This paper presents a comprehensive bibliometric analysis of the literature on data analytics and public health interventions in the context of population health management. Through systematic data collection from reputable scholarly databases and rigorous analysis, this study aims to map out the trends, key contributors, and emerging themes shaping the discourse in this domain. The analysis encompasses publication trends, authorship patterns, citation metrics, and network visualizations to provide insights into the landscape of literature. Notable findings include a high citation rate per paper and author, indicative of scholarly interest and collaboration within the research community. Key themes identified include outcomes, interventions, population health improvement, determinants, and health disparities. Additionally, temporal analysis reveals a shift towards non-communicable diseases and the increasing role of data in patient care. The author collaboration network highlights a core cluster of researchers with extensive collaborative ties, alongside peripheral authors and topics representing specialized or nascent areas. The density visualization map identifies potential areas for future research, including health disparities, women's health issues, and geographic-specific studies.</p> Loso Judijanto Rival Pahrijal Supriandi Supriandi Copyright (c) 2024 Loso Judijanto, Rival Pahrijal, Supriandi Supriandi https://creativecommons.org/licenses/by-sa/4.0 2024-04-30 2024-04-30 2 04 778 788 10.58812/wsis.v2i04.796 A Bibliometric Analysis of the Role of Companies in Achieving the Sustainable Development Goals https://wsj.westscience-press.com/index.php/wsis/article/view/797 <p>The pursuit of Sustainable Development Goals (SDGs) has become paramount in addressing global environmental, social, and economic challenges. In this context, the role of companies in advancing sustainable development has garnered increasing attention. This research conducts a comprehensive bibliometric analysis to elucidate the landscape of research pertaining to the involvement of companies in achieving the SDGs. By systematically analyzing scholarly literature spanning from 1992 to 2024, encompassing 980 papers and 162,376 citations, key themes, trends, and gaps in the literature are uncovered. The analysis reveals a robust citation impact, with an average of 5,074.25 citations per year and 165.69 citations per paper. Notably, the study identifies prominent works such as the World Health Organization's "World Health Statistics 2016" and seminal publications by authors like T. Dyllick, J. Elkington, and J.D. Sachs, highlighting the evolving discourse on corporate sustainability and its intersection with the SDGs. Moreover, network visualizations illustrate the relational dynamics among research themes and authors, showcasing the centrality of topics like innovation and business models, while also identifying emerging areas of interest such as artificial intelligence and sustainable business practices. These findings offer valuable insights for policymakers, practitioners, and researchers, guiding future inquiries and collaborations towards addressing critical knowledge gaps in the pursuit of sustainable development.</p> Loso Judijanto Muhamad Ammar Muhtadi Dila Padila Nurhasanah Copyright (c) 2024 Loso Judijanto, Muhamad Ammar Muhtadi, Dila Padila Nurhasanah https://creativecommons.org/licenses/by-sa/4.0 2024-04-30 2024-04-30 2 04 789 798 10.58812/wsis.v2i04.797 Financial Inclusion Strategies: A Bibliometric Study of Microfinance and Economic Development Initiatives https://wsj.westscience-press.com/index.php/wsis/article/view/798 <p>Financial inclusion, crucial for equitable economic development, remains a pivotal focus area in global development discourse. Microfinance, an essential component of financial inclusion strategies, aims to provide financial services to marginalized communities, thereby fostering economic empowerment. This study conducts a comprehensive bibliometric analysis of the scholarly literature on microfinance and economic development initiatives. By systematically reviewing and synthesizing a vast array of academic publications, including journal articles, conference proceedings, and book chapters, this study identifies key themes, trends, and research gaps in the field. The analysis encompasses publication trends, citation patterns, thematic clusters, author collaboration networks, and emerging research directions. Findings highlight the evolution of microfinance from its origins to its contemporary applications, with a shift in research emphasis from theoretical underpinnings to practical implementations and regional applications. Moreover, the study identifies underexplored research avenues, such as the role of education in financial inclusion, the impact of microcredit services in specific regions, and regulatory environments for small and medium-sized enterprises. The author collaboration network reveals both robust collaborative clusters and opportunities for new collaborations, reflecting the dynamic and interconnected nature of scholarly engagement in this domain. Ultimately, this study informs evidence-based policy formulation, program design, and academic inquiry, contributing to more effective and sustainable interventions aimed at promoting financial inclusion and fostering economic growth on a global scale.</p> Loso Judijanto Eva Yuniarti Utam Tera Lesmana Copyright (c) 2024 Loso Judijanto, Eva Yuniarti Utam, Tera Lesmana https://creativecommons.org/licenses/by-sa/4.0 2024-04-29 2024-04-29 2 04 799 809 10.58812/wsis.v2i04.798 The Effect of Green Infrastructure Investment, Capital Structure, and Operational Efficiency on Financial Performance of Companies in Central Java https://wsj.westscience-press.com/index.php/wsis/article/view/799 <p>This study investigates the influence of green infrastructure investment, capital structure, and operational efficiency on the financial performance of companies operating in Central Java. A quantitative research approach was employed, utilizing survey data collected from 173 companies across various industries. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), with hypothesis testing conducted to assess the significance of the relationships between the variables. The results indicate significant positive associations between green infrastructure investment, capital structure, operational efficiency, and financial performance. Specifically, companies that prioritize sustainability initiatives, maintain optimal capital structures, and enhance operational efficiency tend to achieve superior financial performance outcomes. These findings highlight the multidimensional nature of value creation within organizations and underscore the importance of integrating environmental and operational considerations into strategic decision-making processes. The implications of the study extend to policymakers, business leaders, and stakeholders seeking to enhance the financial sustainability and resilience of companies in Central Java.</p> Loso Judijanto Joni Hendra Eva Yuniarti Utami Andri Triyantoro Copyright (c) 2024 Loso Judijanto, Joni Hendra, Eva Yuniarti Utami, Andri Triyantoro https://creativecommons.org/licenses/by-sa/4.0 2024-04-29 2024-04-29 2 04 810 820 10.58812/wsis.v2i04.799 Analysis of the Impact of Digital Competency Training, Job Happiness, and Employee Productivity on Turnover Rates in the Indonesian E-Commerce Industry https://wsj.westscience-press.com/index.php/wsis/article/view/824 <p>This quantitative study investigates the relationships between digital competency training, job happiness, employee productivity, and turnover rates in the Indonesian e-commerce industry. Data were collected from 128 employees working in various e-commerce companies through structured questionnaires. Structural equation modeling (SEM) analysis was employed to analyze the data. Theresults reveal significant positive relationships between digital competency training and both job happiness and employee productivity. Furthermore, job happiness and employee productivity exhibit significant negative associations with turnover intentions. These findings highlight the importance of investing in digital skills development, fostering a positive work environment, and promoting employee productivity to reduce turnover rates in the e-commerce industry. Theoretical and practical implications are discussed, along with suggestions for future research.</p> Nanny Mayasari Ade Suhara Devi Marlita Ria Estiana Rinny Dharma Diani Copyright (c) 2024 Nanny Mayasari, Ade Suhara, Devi Marlita, Ria Estiana, Rinny Dharma Diani https://creativecommons.org/licenses/by-sa/4.0 2024-04-29 2024-04-29 2 04 821 830 10.58812/wsis.v2i04.824 The Influence of Personal Branding, Influencer Endorsement, and Customer Engagement on Brand Affinity in the Cosmetics Industry in Indonesia https://wsj.westscience-press.com/index.php/wsis/article/view/825 <p>This quantitative study explores the influence of personal branding, influencer endorsement, and customer engagement on brand affinity within the cosmetics industry in Indonesia. A sample of 176 cosmetic consumers was surveyed, and data were analyzed using structural equation modeling (SEM) with partial least squares (PLS) path analysis. The findings reveal significant positive relationships between personal branding, influencer endorsement, customer engagement, and brand affinity. Specifically, personal branding and influencer endorsement were found to have strong positive effects on brand affinity, highlighting the importance of cultivating a distinct brand identity and leveraging influencer partnerships to resonate with consumers. Additionally, customer engagement emerged as a critical determinant of brand affinity, underscoring the value of fostering meaningful interactions and experiences with consumers. These findings provide valuable insights for cosmetic brands seeking to enhance consumer perceptions and behaviors, drive brand loyalty, and achieve long-term success in the Indonesian market.</p> Frans Sudirjo Darmiono Darmiono Muhamad Ammar Muhtadi Copyright (c) 2024 Frans Sudirjo, Darmiono Darmiono, Muhamad Ammar Muhtadi https://creativecommons.org/licenses/by-sa/4.0 2024-04-29 2024-04-29 2 04 831 840 10.58812/wsis.v2i04.825 The Effect of AI Technology, Innovation Readiness, and Digital Entrepreneurship on Competitive Advantage in Start Up in Jakarta https://wsj.westscience-press.com/index.php/wsis/article/view/807 <p>This study investigates the impact of AI technology adoption, innovation readiness, and digital entrepreneurship on competitive advantage in startup enterprises within Jakarta's entrepreneurial ecosystem. A quantitative approach employing Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis was utilized to analyze data collected from 229 startup founders and executives. The findings reveal significant positive relationships between AI technology adoption, innovation readiness, digital entrepreneurship, and competitive advantage. Specifically, startups that strategically embrace AI technologies, foster innovation readiness, and leverage digital entrepreneurship practices demonstrate higher levels of competitive advantage. The study contributes to theoretical understanding by extending literature on technology-driven entrepreneurship and provides practical insights for startup stakeholders and policymakers aiming to enhance the competitiveness of Jakarta's startup ecosystem.</p> Bakri Bakri Ajub Ajulian ZM Siska Yulia Defitri Halek Mu'min Copyright (c) 2024 Bakri Bakri, Ajub Ajulian ZM, Siska Yulia Defitri, Halek Mu'min https://creativecommons.org/licenses/by-sa/4.0 2024-04-29 2024-04-29 2 04 841 850 10.58812/wsis.v2i04.807 Analysis of the Effect of the Use of Environmentally Friendly Building Materials on the Stability of Tall Building Structures in Jakarta https://wsj.westscience-press.com/index.php/wsis/article/view/819 <p>The construction industry's significant environmental impact has prompted a shift towards environmentally friendly building materials to mitigate environmental degradation while maintaining structural stability. This quantitative study investigates the effect of using environmentally friendly building materials on the stability of tall building structures in Jakarta, Indonesia. Employing a mixed-methods approach, survey data collection, and structural analysis techniques were utilized to examine the relationship between building material choices and structural stability. Statistical analyses revealed a strong preference for environmentally friendly materials among participants, with sustainable timber and eco-friendly concrete substitutes receiving high ratings. Moreover, participants expressed confidence in the structural integrity of tall buildings constructed using these materials. Correlation and regression analyses further demonstrated significant positive relationships between preferences for environmentally friendly building materials, perceived structural stability, and environmental sustainability practices. The findings underscore the potential of environmentally friendly building materials to enhance both structural stability and environmental sustainability in tall building construction.</p> Putu Doddy Heka Ardana Rani Eka Arini Yana Priyana Copyright (c) 2024 Putu Doddy Heka Ardana, Rani Eka Arini, Yana Priyana https://creativecommons.org/licenses/by-sa/4.0 2024-04-30 2024-04-30 2 04 851 858 10.58812/wsis.v2i04.819 Analysis of Youth Empowerment Policies in Supporting Sustainable Development in Developing Countries https://wsj.westscience-press.com/index.php/wsis/article/view/818 <p>This research aims to analyze policies for youth empowerment in supporting sustainable development in developing countries. Through a literature review method, this study explores key factors influencing the effectiveness of youth empowerment policies, evaluates implemented strategies, and formulates relevant policy recommendations. Findings reveal that access to education and training, poverty alleviation and unemployment, as well as political participation and social engagement are crucial aspects of youth empowerment. Holistic, inclusive, and integrated policies are required to ensure effective and sustainable youth empowerment. Policy recommendations include expanding access to education and training, developing locally-based poverty alleviation programs, and strengthening political participation and social engagement of youth. The implementation of these policies necessitates cross-sectoral and intergenerational collaboration.</p> Andi Thamrin Laily Ramadhany Can Musiana Musiana Copyright (c) 2024 Andi Thamrin, Laily Ramadhany Can, Musiana Musiana https://creativecommons.org/licenses/by-sa/4.0 2024-04-23 2024-04-23 2 04 859 863 10.58812/wsis.v2i04.818 7P Marketing Mix Strategy at Batoe 54 Swimming Pool, Jakarta https://wsj.westscience-press.com/index.php/wsis/article/view/809 <p>The study was conducted at Batoe 54 Swimming Pool located in Jl.HM Nalim Jagakarsa, South Jakarta. The formulation of this research problem is what is the tourist attraction in the Batoe 54 swimming pool, how to implement the 7P marketing mix strategy in the Batoe 54 Swimming Pool, and why a marketing mix strategy is needed in these destinations. The purpose of the study was to find out the tourist attraction offered by the Batoe 54 swimming pool, find out more about the 7P marketing mix strategy implemented by the Batoe 54 swimming pool, and provide insight into how artificial tourist destinations can increase their competitiveness in an increasingly competitive tourism market. Data collection was carried out by direct observation and interviews with destination managers and several visitors. The research method uses qualitative, with a qualitative descriptive approach. The results showed that Batoe 54 Swimming Pool is suitable for lower middle class visitors because the prices offered are cheap, the facilities provided are complete, employee service is good, and the location is strategic. Batoe 54 Swimming Pool has shortcomings such as moss in the pool, lack of promotion, and some facilities are still not suitable for use. Strategies to overcome these shortcomings are improving product quality, adjusting prices more competitively, more effective promotions, paying attention to customer service aspects, and the physical environment so that the visitor experience becomes better.</p> Putri Maulida Fitria Rizki Nurul Nugraha Yohana Gaius Bule Copyright (c) 2024 Putri Maulida Fitria, Rizki Nurul Nugraha, Yohana Gaius Bule https://creativecommons.org/licenses/by-sa/4.0 2024-04-30 2024-04-30 2 04 864 872 10.58812/wsis.v2i04.809 Implementation of 3A in the Development of Kid's Forest Rides in Ragunan https://wsj.westscience-press.com/index.php/wsis/article/view/812 <p>This study aims to analyze the implementation of 3A (Attraction, Accessibility, Amenities) on the Kid's Forest vehicle in Ragunan. The research method used is qualitative, with a descriptive qualitative approach and SWOT analysis. Data collection through direct observation, interviews, and previous literature studies. The results showed that Kid's Forest rides offer diverse and interesting attractions, accessibility in Ragunan Zoo is very good, and adequate amenity. SWOT analysis shows that the strengths of Kid's Forest rides are attractive concepts, strategic locations, and adequate facilities. The weaknesses are the limited target market and the lack of educational facilities. Opportunities can further develop tourism activities and facilities. The most influential threat is bad weather that cannot be controlled, because the rides are outdoor activities. Strategies that can overcome these problems include developing wider attractions, improving the quality of facilities, more effective promotion, developing educational facilities, and evaluating weather conditions. By implementing these strategies, Kid's Forest at Ragunan Wildlife Park can increase its attractiveness, provide a better experience for visitors, and can contribute to sustainable tourism development in South Jakarta.</p> Putri Maulida Fitria Rizki Nurul Nugraha Suadi Sapta Putra Copyright (c) 2024 Putri Maulida Fitria, Rizki Nurul Nugraha, Suadi Sapta Putra https://creativecommons.org/licenses/by-sa/4.0 2024-04-30 2024-04-30 2 04 873 880 10.58812/wsis.v2i04.812 Strategic Management Analysis at McDonald's Fast Food Restaurant, Perdatam Pasar Minggu https://wsj.westscience-press.com/index.php/wsis/article/view/810 <p>McDonald's, as one of the franchise companies that has a global reputation and is known almost all over the world, operates its business in the fast food sector. The object of this study is McDonald's located in Perdatam, Pasar Minggu. This research method is qualitative, with a qualitative descriptive analysis approach and SWOC analysis. Data collection was carried out by direct observation and interviews with the relevant resource persons in this study. The results showed that, McDonald's features a food menu that is famous for being delicious and diverse, including packaged menu choices, McDonald's consistently displays food product innovations to attract the attention of its consumers. McDonald's success lies not only in its taste excellence, but also in its ability to constantly adapt to changing consumer trends and tastes. The company continues to carry out various management strategies including vigorous promotions involving various media such as social media, television, radio, newspapers, and banners and McDonald's marketing strategies are designed very practically to stay ahead of its peers in the highly competitive fast food industry. The company's internal factors, especially its strengths, are always able to outperform its weaknesses. McDonald's managed to maintain its position in the market by presenting a combination of menu diversity, quality, and product innovation that became the main attraction for customers. Its ability to continuously compete and remain relevant in the market keeps McDonald's as a leader in the fast food industry, maintaining its edge amid fierce competition and ever-changing business dynamics.</p> Rizki Nurul Nugraha Muhammad Ramli Raden Ajeng D.A.S Copyright (c) 2024 Rizki Nurul Nugraha, Muhammad Ramli, Raden Ajeng D.A.S https://creativecommons.org/licenses/by-sa/4.0 2024-04-30 2024-04-30 2 04 881 890 10.58812/wsis.v2i04.810 Tourism Destination Development in Kapur Ciampea Mountain, Bogor https://wsj.westscience-press.com/index.php/wsis/article/view/811 <p>The research was conducted at Kapur Ciampea Mountain, Bogor on January 1, 2024. The purpose of this research is to find out the application of 3A at Kapur Ciampea Mountain and the development of the tourist destination. The method of analysis in this study is qualitative, with a qualitative descriptive analysis approach and SWOT analysis. The results of the study, the tourist attractions provided are very diverse, the amenity/facilities provided are quite good but there are still some facilities that need to be improved such as parking areas and public toilets, access to transportation is the advantage of this destination, the condition of the road to the destination is quite good, and access to information still needs to be improved, especially in access to digital information. To overcome these problems, the right strategy to develop Kapur Ciampea Mountain is to take advantage of the potential of website development and personal social media, improve inadequate facilities, training to staff and collaboration with influencers or community leaders, build a comprehensive disaster mitigation plan, carry out environmental restoration activities, and focus on improving the quality of services and nature education programs to overcome threats and risks that may occur.</p> Rizki Nurul Nugraha Akbar Tegar Pratama Muhammad Azfa As-syifa Copyright (c) 2024 Rizki Nurul Nugraha, Akbar Tegar Pratama, Muhammad Azfa As-syifa https://creativecommons.org/licenses/by-sa/4.0 2024-04-30 2024-04-30 2 04 891 900 10.58812/wsis.v2i04.811 Creative Product Development Strategy: Case Study of Acaraki, Kota Tua https://wsj.westscience-press.com/index.php/wsis/article/view/808 <p>This article discusses creative product development strategies in the Acaraki food and beverage industry, Kota Tua, Jakarta. The research method used is qualitative, with a descriptive qualitative approach and SWOT analysis. The data collection techniques used are direct observation, interviews, and literature studies. The formulation of the problem; what are the creative products offered by Acaraki Kota Tua, what is the current development strategy of Acaraki Kota Tua, and why is a development strategy needed for Acaraki Kota Tua. The research objectives are to find out the creative products offered by Acaraki Kota Tua to consumers, analyze the current development strategy of Acaraki Kota Tua, and provide insight into the importance of development strategies for the creative industry, especially in the field of food and beverages. The research findings show that Acaraki has succeeded in presenting innovation in promoting Indonesia's cultural heritage through its main product, namely herbal drinks. Not only herbal drink products, but Acaraki also sells food products and also produces herbal drinks in packaged form. There are several obstacles faced by Acaraki, such as the lack of attracting the attention of the younger generation, inadequate marketing, and limited products packaged for tourists as souvenirs. To overcome these problems, Acaraki can implement appropriate strategies, such as expanding branches, entering international markets, increasing promotions, collaborating with the government, and optimizing the use of information technology.</p> Vivaldy Ismail Rizki Nurul Nugraha Adinda Yuliani Copyright (c) 2024 Vivaldy Ismail, Rizki Nurul Nugraha, Adinda Yuliani https://creativecommons.org/licenses/by-sa/4.0 2024-04-30 2024-04-30 2 04 901 912 10.58812/wsis.v2i04.808 Analysis of the Impact of Technological Innovation and Design Creativity on the Attractiveness of Tourism Destinations in Bali https://wsj.westscience-press.com/index.php/wsis/article/view/823 <p>This research investigates the impact of technological innovation and design creativity on the attractiveness of tourism destinations in Bali. A quantitative approach was employed, collecting data from 267 tourists visiting various destinations in Bali. Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis was used to analyze the relationships between technological innovation, design creativity, and destination attractiveness. The results revealed significant positive relationships between technological innovation and destination attractiveness (β = 0.543, p &lt; 0.001) and between design creativity and destination attractiveness (β = 0.486, p &lt; 0.001). The model fit assessment indicated satisfactory fit indices for the SEM-PLS model. Overall, the findings highlight the importance of leveraging technological innovation and design creativity to enhance the attractiveness of tourism destinations in Bali and foster sustainable tourism growth.</p> I Wayan Adi Pratama Ni Desak Made Santi Diwyarthi Made Darmiati Nyoman Gede Mas Wiartha Luh Putu Citrawati Made Yudhawijaya Copyright (c) 2024 I Wayan Adi Pratama, Ni Desak Made Santi Diwyarthi, Made Darmiati, Nyoman Gede Mas Wiartha, Luh Putu Citrawati, Made Yudhawijaya https://creativecommons.org/licenses/by-sa/4.0 2024-04-29 2024-04-29 2 04 913 919 10.58812/wsis.v2i04.823 Application of AI in Halal Marketing: Navigating the Ethical Crossroads https://wsj.westscience-press.com/index.php/wsis/article/view/866 <p>This article examines the intricate process of applying Artificial Intelligence (AI) in the Halal marketing landscape, situated at a critical ethical crossroads. It explores the integration of AI technologies within Halal marketing strategies, emphasizing the importance of aligning with ethical, legal, and Islamic principles. Highlighting AI's potential to transform consumer engagement and trust, the paper advocates for a proactive approach in developing AI applications that respect Islamic values, consumer privacy, and fairness. It calls for collaborative efforts in crafting regulatory frameworks and ethical AI algorithms that are congruent with Halal standards, thus ensuring technology acts as a catalyst for ethical growth and integrity within the industry. The discussion underscores the dual aspects of opportunities and challenges presented by AI, urging a balanced embrace of technological advancements while safeguarding Islamic ethical and legal norms to foster the ethical expansion of the Halal industry globally.</p> Md Mahfujur Rahman Abdullah Al Mahi Md Abu Zarif Hossian Copyright (c) 2024 Md Mahfujur Rahman, Abdullah Al Mahi, Md Abu Zarif Hossian https://creativecommons.org/licenses/by-sa/4.0 2024-04-30 2024-04-30 2 04 920 926 10.58812/wsis.v2i04.866