Development of Promotional Criteria Decision Support System to Increase Sales of Scarlett Whitening Products through Digital Marketing Strategy

Authors

  • Frans Sudirjo University of 17 August 1945 Semarang
  • Dian Anggara Kartika Sari SDN Boto
  • Iswanto Apri Nugroho Universitas Teknologi Digital Indonesia

DOI:

https://doi.org/10.58812/wsist.v2i01.827

Keywords:

Skin Whitening Products, Indonesia, Consumer Behavior, Digital Marketing Strategies, Promotion Criteria Decision Support System

Abstract

This research delves into the multifaceted landscape of promoting skin whitening products in Indonesia, focusing on consumer behavior, digital marketing strategies, and the development of a Promotion Criteria Decision Support System (PCDSS). Through qualitative analysis of participant interviews and simulated interviews, key insights were gleaned. Consumer preferences, heavily influenced by cultural ideals, prioritize fair skin and product safety and efficacy. Digital marketing emerged as a potent tool, with social media platforms and influencer partnerships driving engagement. The necessity of a tailored PCDSS integrating cultural nuances, regulatory compliance, and consumer insights was underscored. This study provides actionable insights for skincare brands aiming to navigate the Indonesian market effectively.

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Published

2024-04-30

How to Cite

Sudirjo, F., Sari, D. A. K., & Nugroho, I. A. (2024). Development of Promotional Criteria Decision Support System to Increase Sales of Scarlett Whitening Products through Digital Marketing Strategy. West Science Information System and Technology, 2(01), 65–72. https://doi.org/10.58812/wsist.v2i01.827

Issue

Vol. 2 No. 01 (2024): West Science Information System and Technology

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Articles

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Copyright (c) 2024 Frans Sudirjo, Iswanto Apri Nugroho

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