KHALIK, M. F.; MOHAMMAD, W.; ZILFANA, Z.; THEMBA, O. S. The Influence of Service Personalization, Customer Satisfaction, and Customer Retention in the Telecommunications Industry on Data-Driven Marketing. West Science Information System and Technology, [S. l.], v. 1, n. 02, p. 55–62, 2023. DOI: 10.58812/wsist.v1i02.476. Disponível em: https://wsj.westscience-press.com/index.php/wsist/article/view/476. Acesso em: 5 oct. 2024.