Comparison of Legal Aspects of Consumer Protection in E-commerce Transactions and TikTok Shop in Indonesia

Authors

  • Loso Judijanto IPOSS Jakarta
  • Nuryati Solapari Universitas Sultan Ageng Tirtayasa
  • Asma Karim Universitas Widya Mataram
  • Evy Febryani Universitas Muhammadiyah Palembang

DOI:

https://doi.org/10.58812/wslhr.v2i02.859

Keywords:

Consumer Protection, E-commerce Transactions, TikTok Shop, Indonesia, Regulatory Frameworks

Abstract

Consumer protection in the digital age presents unique challenges and opportunities, particularly in the context of emerging platforms like TikTok Shop. This study undertakes a comparative analysis of the legal aspects of consumer protection in e-commerce transactions and TikTok shops in Indonesia. Through a normative approach, key similarities, differences, challenges, and opportunities are identified, shedding light on the evolving regulatory landscape and its implications for consumers, businesses, and policymakers. Findings highlight the need for adaptive regulation, enhanced enforcement mechanisms, industry collaboration, and consumer empowerment to ensure a fair, transparent, and accountable digital commerce ecosystem.

References

M. Guillén-Pujadas, D. Alaminos, E. Vizuete-Luciano, A. M. Argila-Irurita, and M. L. Solé-Moro, “Digital Marketing and E-Commerce a Bibliometric Analysis,” in Digital Marketing & eCommerce Conference, Springer, 2023, pp. 253–269.

O. Djogo, “Strategi Manajemen Pemasaran Dalam Era Digital Pada Masa Sekarang,” Kebijak. J. Ilmu Adm., vol. 13, no. 1, pp. 43–47, 2022.

A. A. Karima, “Social Change and Impact of E-commerce on Traditional Trade,” Center for Open Science, 2023.

S. Vincent Jaiwant, “Changing Structure of Consumer Buying Behaviour and Expectation in the Digital Era,” in Industry 4.0 and the Digital Transformation of International Business, Springer, 2023, pp. 207–215.

A. Khalaf, A. Radhi, M. Al Mascati, M. Moosa, A. Hamdan, and S. Syed-Ahmad, “The impact of social media on e-commerce and marketing,” in International Conference on Business and Technology, Springer, 2022, pp. 164–171.

D. Junaedi and M. R. Arsyad, “Potensi Disruptif Digital di Negara Berkembang,” Com. Commun. Inf. Technol. J., vol. 1, no. 2, pp. 50–70, 2023.

T. Erawati, S. Ayem, and R. A. Tahu, “The Influence Of Personal Engineering Capabilities, Education And Training, And The Advance Of Information Technology On The Effectiveness Of Accounting Information Systems (Case Study On Msmes In Yogyakarta),” J. Ilmu Manaj. Profitab, vol. 6, no. 1, pp. 116–121, 2022.

V. Fransisca and W. Ningsih, “The Advancement of Technology and its Impact on Social Life in Indonesia,” Devot. J. Res. Community Serv., vol. 4, no. 3, pp. 860–864, 2023.

B. Andhyka, R. Yustisiana, and W. Widayadi, “The Use of Digital Marketing in MSMEs in supporting Business Continuity in Indonesia,” Asian J. Entrep., vol. 4, no. 1, pp. 24–34, 2023.

P. N. Sari, D. Andrayani, A. Nurhadi, and M. F. Janvierna, “SOSIALISASI STRATEGI PEMASARAN DALAM RANGKA OPTIMALISASI KEUNTUNGAN UMKM KECAMATAN RANCABUNGUR MELALUI PERLUASAN PASAR DI DUNIA DIGITAL,” J. Abdimas Ilm. Citra Bakti, vol. 4, no. 2, pp. 162–173, 2023.

S. Bashir, A. S. Khan, and F. S. Khan, “IMPACT OF ONLINE CONSUMER PROTECTION LAWS ON E-COMMERCE IN GLOBAL MARKET,” Pakistan J. Soc. Res., vol. 5, no. 02, pp. 93–99, 2023.

P. Rivas and L. Zhao, “Marketing with chatgpt: Navigating the ethical terrain of gpt-based chatbot technology,” AI, vol. 4, no. 2, pp. 375–384, 2023.

A. Behl and M. Singh, “Critical analysis of management information system of selected Indian microfinance institutions,” Procedia-Social Behav. Sci., vol. 133, pp. 20–27, 2014.

U. H. Sanjaya and R. Arabella, “Legal Protection of Consumer Data on E-Commerce Platforms with Cash on Delivery (COD) Systems,” KnE Soc. Sci., pp. 723–730, 2023.

L. Oktavilia and M. Tohari, “Consumer Protection In Making Purchases Through The Online Store,” J. Res. Soc. Sci. Econ. Manag., vol. 2, no. 11, pp. 2631–2644, 2023.

L. Zhao, “A Study on the Protection of Consumer Rights and Interests in Online Shopping,” Stud. Law Justice, vol. 2, no. 2, pp. 76–84, 2023.

M. R. T. R. Herryani, “Enhancing Legal Protection for Digital Transactions: Addressing Fraudulent QRIS System in Indonesia,” Rechtsidee, vol. 12, no. 1, pp. 10–21070, 2023.

P. A. Winarsasi, M. C. Thalib, M. R. Moha, and N. F. Elfikri, “State Control Of Electronic Information Resources: Role And Efforts In The Modern Context,” J. Pamator J. Ilm. Univ. Trunojoyo, vol. 16, no. 2, pp. 405–418, 2023.

N. Sari, “Accelerating Business Law Dynamization through Proposed Amendments to Indonesian Consumer Protection Law.,” J. Huk. Nov., vol. 14, no. 1, 2023.

S. Bashir, A. S. Khan, and F. S. Khan, “the Role of Consumer Education in Strengthening Consumer Protection Laws,” Pakistan J. Soc. Res, vol. 5, no. 02, pp. 85–92, 2023.

N. B. Pratama and S. Deniesa, “Legal Protection for Tik Tok Shop Buyers: Comparison between China and Indonesia,” Indones. Comp. Law Rev., vol. 5, no. 2, pp. 75–89, 2023.

Downloads

Published

2024-04-30

How to Cite

Judijanto, L., Solapari, N., Karim, A., & Febryani, E. (2024). Comparison of Legal Aspects of Consumer Protection in E-commerce Transactions and TikTok Shop in Indonesia. West Science Law and Human Rights, 2(02), 111–118. https://doi.org/10.58812/wslhr.v2i02.859