Analysis of Environmentally Friendly Product Selection by Millennials and Gen Z in the Indonesian Market

Authors

  • Frans Sudirjo University of 17 August 1945 Semarang
  • Dila Padila Universitas Nusa Putra Sukabumi
  • Salwa Auliya Universitas Nusa Putra Sukabumi

DOI:

https://doi.org/10.58812/wsnt.v2i04.753

Keywords:

Environmentally friendly products, Millennials, Generation Z, Indonesian market, Quantitative analysis

Abstract

This research delves into the analysis of factors shaping the selection of environmentally friendly products by Millennials and Generation Z in the Indonesian market. Through a quantitative approach, data was collected via surveys to understand the influence of variables such as price sensitivity, brand reputation, convenience, product quality, and perceived environmental impact on product selection. The findings reveal significant insights into consumer preferences and behaviors, shedding light on the importance of sustainability considerations in driving purchasing decisions among younger demographics. The implications of this research extend to businesses aiming to align with eco-conscious trends and policymakers seeking to promote sustainable consumption patterns in Indonesia.

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Published

2024-03-29

How to Cite

Sudirjo, F., Padila, D., & Auliya, S. (2024). Analysis of Environmentally Friendly Product Selection by Millennials and Gen Z in the Indonesian Market. West Science Nature and Technology, 2(01), 24–30. https://doi.org/10.58812/wsnt.v2i04.753

Issue

Vol. 2 No. 01 (2024): West Science Nature and Technology

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Articles

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Copyright (c) 2024 Frans Sudirjo

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