Addressing Cross-Sectoral Challenges in Consumer Culture for Sustainability and Social Justice in Indonesia

ABSTRACT


INTRODUCTION
In the dynamic landscape of the 21st century, consumer culture stands as a major ones [1].
The rise of e-commerce in Indonesia, particularly during the COVID-19 pandemic, has also had a significant impact on consumer behavior.Cultural factors play a significant role in shaping consumer preferences, with segmentation shifting from travel to homebased activities and interests.However, preferences for specific trends and lifestyles, such as products of Korean popular culture and products with halal certification, remain unchanged [2].
Illegal logging practices in Indonesia highlight the tension between economic development and environmental sustainability.Despite laws aimed at preventing and eradicating forest destruction, illegal logging continues to be a significant issue, demonstrating the challenges of enforcing environmental regulations in the face of economic pressures [3].Culture, brand image, and price also significantly affect consumer buying decisions in Indonesia.In East Java, for example, the strength of Islamic culture and price considerations are primary factors in buying decisions [4].effectiveness, connectedness to nature, and green value [13].However, the "throwaway culture," marked by rapid obsolescence and excessive waste, poses significant challenges to sustainability.This culture is particularly prevalent in the foodservice sector, where the COVID-19 pandemic has exacerbated the problem by imposing a throwaway culture for food and personal protective equipment [9].
To address these challenges, consumers need to rethink and devise consumption models that alleviate the effects of the pandemic and increase the availability and consumption of alternative products with social, economic, health, and environmental impacts [14].Moreover, the transition to a circular economy, which aims to reduce resource use by recycling materials, reusing products, extending their lifespan, and maintaining their economic value, could be an effective strategy to reduce negative environmental impacts [15].

RESULTS AND DISCUSSION
This section presents the findings derived from the mixed methods research approach used to address the cross-cutting challenges of consumer culture for sustainability and social justice in Indonesia.

Quantitative Survey Results
The

Case Study Findings
Case studies offer a detailed examination of specific consumer practices and business models.

CONCLUSION
To sum up, this study provides a comprehensive analysis of Indonesian Companies are urged to adopt circular economy principles, transparency, and partnerships with regional craftsmen.
Strategies for cultural integration embrace ecological practices and work to maintain heritage.
This study is a call to action for all parties involved as well as a glimpse of Indonesia's present consumer landscape.
Global sustainability initiatives will be impacted by the decisions made today as Indonesia continues on its path of economic development.Indonesia can take the lead in creating a consumer culture that is inclusive, knowledgeable, and culturally relevant in the future.This will ensure that social justice and sustainability coexist peacefully and that ecological resilience and economic prosperity are balanced.
force shaping societal norms, economic patterns, and environmental practices.The case of Indonesia, a country characterized by rapid economic development and rich cultural diversity, offers an interesting lens through which to view the complex relationship between consumer behavior, sustainability, and social justice.As the archipelago faces the challenges and as functional value (price and quality), environmental value, conditional value, epistemic value, and emotional value do not influence green consumer behavior.This suggests that while consumers in Indonesia are aware of the importance of sustainability, their purchasing decisions are primarily driven by social considerations rather than environmental , No. 04, October 2023, pp.171-178 The results are organized based on quantitative survey results, qualitative insights from interviews, and in-depth case studies.The discussion then explores the interconnectedness of the results, offering a deeper understanding of consumer behavior and suggesting strategies to drive positive change.
quantitative survey aimed to measure broad trends and patterns in consumer behavior across economic, cultural, and environmental dimensions.The results showed an important correlation between socioeconomic status and sustainable consumer practices (sig 0.002).Participants with higher incomes showed a greater tendency towards sustainable choices, indicating that economic factors significantly influence consumption patterns.In addition, the survey also showed an interaction between cultural values and consumer behavior (sig 0.000).Traditional cultural values, which are deeply embedded in Indonesian society, seem to influence the preference for local and handmade products.However, these cultural tendencies coexist with the growing influence of global consumer culture, demonstrating the complexity of cultural identities and dynamics in shaping consumption patterns.Environmental awareness is emerging as an important factor in consumer decision-making.The majority of respondents expressed concern for environmental issues, and this concern is manifested in a willingness to support environmentally friendly products.However, the convenience and affordability of sustainable options remain barriers to widespread adoption.4.2 Qualitative Insights from InterviewsThe in-depth interviews provided qualitative depth to the survey findings, shedding light on the motivations and challenges underlying consumer behavior.Participants articulated a desire for sustainability but cited barriers such as limited accessibility to green options, price disparities, and lack of awareness regarding the broader impacts of their choices.Cultural values emerged as both a driver and a barrier.While some participants were driven by a desire to preserve traditional practices, others found it difficult to align cultural values with a global consumer culture that often encourages conspicuous consumption.The role of business in shaping consumer behavior was evident in the interview responses.Participants highlighted the impact of transparent and socially responsible business practices in influencing their purchasing decisions.This underscores the potential for businesses to act as catalysts for positive change in the consumer cultural landscape.
necessity for focused measures that remove financial obstacles.Cultural influences necessitate approaches that balance tradition and modernity, both as transformational and preservation.As long as they follow open and socially conscious procedures, businesses can be seen as constructive change agents.Case studies from the real world emphasize how urgent it is to address unsustainable habits while also showing how sustainable projects have the potential to have a positive impact on the environment and society.The suggestions made here give stakeholders a road map and practical tactics for promoting an environmentally friendly and socially conscious consumer culture.Together, policies that support economic inclusion, consumer education about the consequences of their decisions, and rewards for sustainable behavior can help create a more conscientious consumer base.

West Science Social and Humanities Studies
However, the implications of this growing consumerism on sustainability and social justice are multifaceted.On one hand,