Bibliometric Analysis of Eco-Friendly Practices in Contemporary Popular Culture

ABSTRACT


INTRODUCTION
The 21st century has indeed seen a significant shift towards sustainability and environmental awareness in popular culture.This shift is evident in various sectors such as film, television, music, literature, and fashion [1]- [3].
In the film and television industry, there is a growing trend of using these platforms to promote environmental sustainability [4]- [7].For instance, China's film and drama industry, along with inbound tourism, has been found to increase environmental performance by reducing the ecological footprint.This is achieved by increasing social awareness and encouraging environmental protection in societies and industries [8].
Similarly, the documentary film "Pulau Plastik" uses mise-en-scéne to evoke certain experiences and emotions in the audience, thereby raising awareness about the environmental damage caused by plastic waste [9].Another example is the movie "A Civil Action" which effectively delivers a message about environmental sustainability [10].
In the music industry, there are examples of youth movements using music as a medium to instill messages about the importance of environmental sustainability [11], [12].For instance, the radical youth organization Ketjil Bergerak and the Hip-Hop crew Jogja Hiphop Foundation have been effective in raising awareness through music [13].Similarly, the emerging field of Ecomusicology, which considers the interconnections between music, culture, and nature, presents exciting potential in raising awareness about critical environmental issues [14].In literature, the use of ecocriticism in analyzing texts and films has been effective in delivering messages about environmental sustainability [10].
In the fashion industry, there is a growing trend towards using biodegradable materials as alternatives to plastic.For example, a study in the Xinjiang region investigated the substitution of common polyethylene plastic film with biodegradable film in the agricultural production of processed tomato.The study found that biodegradable film can meet the mechanical operation requirements and the effect of biodegradable film mulching was completely consistent with that of PE film [15].
The integration of green themes into popular culture is a significant avenue for environmental advocacy and awareness.This integration is evident in various sectors of popular culture, including film, television, music, literature, and fashion, and plays a crucial role in shaping societal perceptions and behaviors towards environmental sustainability.In the realm of literature and film, topics related to the environment are becoming increasingly common.These media representations provide an interesting method for introducing audiences to environmental concepts and the importance of sustainability [16].For instance, the use of green themes in popular culture can be seen in the fashion industry, where understanding sustainability is vital for transitioning towards low-carbon and green economies [17].
Moreover, social norms and culture play a significant role in promoting proenvironmental behavior.Research has shown that social norms, influenced by popular culture, can activate pro-environmental behavior [18].For example, TV advertisements have been found to play a role in popular culture commodification among teenagers, influencing their preferences and adoption of green behaviors [19].
In the fashion industry, the COVID-sustainability. Trends such as increased digitization and rising consumer demand for sustainability have been embraced due to the pandemic [20].Similarly, the textile industry is transitioning towards a circular economy model to reduce its environmental footprint, reflecting a shift in societal expectations and preferences [21].Furthermore, popular culture mediums such as stamps have been used to promote environmental awareness.

Gaps and Emerging Trends
The

Cross-Term Insights
The prominence of terms like "Green synthesis," "Sustainability," and "Eco-friendly Navigating this complexity requires an integrative approach that considers the interplay between cultural, scientific, and consumer-driven dynamics.

CONCLUSION
In conclusion, the bibliometric literature review identifies gaps in current research and highlights emerging trends that signal potential directions for future inquiry.These gaps may include underexplored forms of popular culture, geographical disparities in representation, or areas where the environmental impact of popular culture industries remains insufficiently studied.Understanding these gaps is crucial for framing the research questions and objectives of the present study.
this research will utilize reputable academic databases PubMed, Scopus, and Web of Science.These databases cover a wide range of disciplines, to ensure the inclusion of relevant literature on green practices in contemporary popular culture.Search queries were created to capture publications related to green practices in popular culture.The inclusion criteria would focus on articles, conference papers, and reviews published in the last two decades (2000-2023) to ensure relevance and capture the latest developments in this ever-evolving field.This process was conducted with the help of Publish or Perish (PoP) accessed on September 20, 2023.VOSviewer, a widely used bibliometric analysis tool, to visualize and analyze the collected data.VOSviewer enables the creation of bibliometric maps, coauthorship networks, and keyword networks, which facilitate a comprehensive exploration of the scholarly landscape [7], [28].

Figure 3 .
Figure 3. Cluster Identity product" underscores the interdisciplinary nature of eco-friendly practices, incorporating elements from nanotechnology, consumer behavior, and product development.Terms like "Consumer," "Intention," and "Attitude" indicate a keen interest in understanding the psychological and behavioral aspects of individuals in adopting eco-friendly practices.The occurrence of terms like "Green hotel" and "Popular culture" suggests a recognition of the role of specific industries and cultural contexts in influencing and promoting sustainability.Further research could explore detailed case studies ("Case") to provide context-specific insights into the challenges and successes of implementing eco-friendly practices.The emphasis on "Biological method" and "Chemical method" suggests an ongoing interest in developing sustainable synthesis approaches.Future research could delve into optimizing these methods for broader applications.Exploring the concept of "Eco-friendly nature" could lead to a deeper understanding of practices that align seamlessly with ecological principles.The inclusion of more "Examples" within the literature could enhance the transferability of research findings to real-world applications.Discussion The discussion chapter delves into the nuanced implications of the results, explores the broader context of the findings, and identifies key themes that emerge from the bibliometric analysis of eco-friendly practices in contemporary popular culture.The interdisciplinary nature of ecofriendly practices is a recurrent theme in the analysis.The interconnectedness of scholars across diverse fields, as indicated by collaborative networks, underscores the importance of a multidisciplinary approach to understanding and addressing sustainability challenges.The synergy between disciplines contributes to a holistic perspective that goes beyond isolated eco-friendly initiatives, emphasizing the need for collaborative efforts in research and practice.The analysis of publication trends reveals a dynamic landscape influenced by external factors such as global events and cultural shifts.Peaks in publication activity correspond to moments of heightened awareness and societal changes.This suggests that the field of eco-friendly practices is responsive to real-world developments, adapting to and influencing the evolving discourse on sustainability within popular culture.Consumer perspectives emerge as a central theme, reflecting a growing interest in understanding how individuals shape and are West Science Social and Humanities Studies  197 Vol.01, No. 04, October 2023, pp.189-200 influenced by eco-friendly practices.The prominence of terms like "Consumer," "Attitude," and "Intention" underscores the pivotal role of consumer behavior in driving the adoption of sustainable practices.Future research in this area could delve deeper into the psychological aspects of consumer decision-making and explore effective strategies for promoting eco-friendly choices.The analysis highlights a significant focus on green synthesis methods and sustainable technologies, especially in the production of nanoparticles.The prevalence of terms like "Green synthesis" and "Nanoparticle" suggests a robust exploration of environmentally friendly approaches to materials science.This theme opens avenues for further research into optimizing green synthesis methods and expanding their applications across various industries."Sustainability" emerges as a crosscutting theme across clusters, reinforcing its fundamental importance in eco-friendly practices.The broad usage of this term indicates a recognition of the interconnectedness of environmental, social, and economic aspects of sustainability.Future research endeavors could explore holistic sustainability frameworks that integrate these dimensions, providing comprehensive insights into the impact of eco-friendly practices.The discussion on highly cited works and prolific authors emphasizes the enduring impact of foundational research.The identified works have contributed significantly to shaping the discourse on ecofriendly practices, from dietary choices to sustainable business strategies.Prolific authors, often engaged in collaborative networks, play a crucial role in advancing the field, and their continued contributions are likely to guide future research trajectories.The cross-cluster analysis highlights the complexity and diversity within ecofriendly practices.While certain themes, such as consumer perspectives and green synthesis, dominate specific clusters, the interconnectedness of these themes suggests a rich tapestry of factors influencing and being influenced by eco-friendly practices.
analysis presented in this study illuminates the dynamic landscape of eco-friendly practices within contemporary popular culture.The examination of publication trends, influential authors, and thematic clusters underscores the multidisciplinary nature of research in this evolving field.The prominence of consumer perspectives, green synthesis methods, and sustainability as core themes reflects the diverse dimensions of ecofriendly practices.Highly cited works, identified through citation analysis, serve as foundational references, guiding future research endeavors.Cross-cluster insights highlight the interconnectedness of themes, emphasizing the need for interdisciplinary collaboration.The study suggests future directions, including deeper consumer insights, advancements in green synthesis, and exploration of sustainable business practices.Overall, the findings contribute to a for ongoing research and initiatives aimed at fostering eco-friendly practices.

Table 4 .
Keywords Analysis