Analysis of Sustainable Tourism Management, Tourist Education, and Environmental Awareness on Visit Intention in Ubud, Bali

Authors

  • I Wayan Adi Pratama Politeknik Internasional Bali
  • Ni Desak Made Santi Diwyarthi Politeknik Pariwisata Bali
  • I Wayan Jata Politeknik Pariwisata Bali
  • Ni Wayan Chintia Pinaria Politeknik Pariwisata Bali
  • Luh Putu Citrawati Politeknik Pariwisata Bali
  • Indah Kusumarini Politeknik Pariwisata Bali

DOI:

https://doi.org/10.58812/wsshs.v2i07.1126

Keywords:

Sustainable Tourism Management, Tourist Education, Environmental Awareness, Visiting Intentions

Abstract

This study examines the impact of sustainable tourism management, tourist education, and environmental awareness on the visiting intentions of tourists in Ubud, Bali. Utilizing a quantitative approach, data were collected from 160 respondents using a Likert scale ranging from 1 to 5. Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) was employed for data analysis to explore the relationships among the variables. The findings indicate that effective sustainable tourism management and heightened environmental awareness significantly enhance tourists' intentions to visit. Additionally, tourist education plays a crucial role in fostering environmental consciousness, further influencing visiting intentions. The results underscore the importance of integrated tourism strategies that prioritize sustainability and education to promote environmentally responsible travel behavior. This research provides valuable insights for policymakers and tourism operators in developing sustainable tourism practices that align with visitors' environmental values.

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Published

2024-07-30

How to Cite

Adi Pratama, I. W., Santi Diwyarthi, N. D. M., Jata, I. W., Chintia Pinaria, N. W., Citrawati, L. P., & Kusumarini, I. (2024). Analysis of Sustainable Tourism Management, Tourist Education, and Environmental Awareness on Visit Intention in Ubud, Bali. West Science Social and Humanities Studies, 2(07), 1155–1165. https://doi.org/10.58812/wsshs.v2i07.1126

Issue

Vol. 2 No. 07 (2024): West Science Social and Humanities Studies

Section

Articles

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Copyright (c) 2024 I Wayan Adi Pratama, Ni Desak Made Santi Diwyarthi, I Wayan Jata, Ni Wayan Chintia Pinaria, Luh Putu Citrawati, Indah Kusumarini

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