The Effect of Work-Life Balance, Product Branding, and Use of Fintech Technology on Operational Efficiency of Start-ups in Yogyakarta

Authors

  • Mei Rani Amalia Fakultas Ekonomi dan Bisnis, Universitas Pancasakti Tegal
  • Rika Desiyanti Universitas Bung Hatta
  • Rully Fildansyah Nusa Putra University

DOI:

https://doi.org/10.58812/wsshs.v2i09.1299

Keywords:

Operational Efficiency, Work-Life Balance, Product Branding, Fintech Technology, Start-up Companies

Abstract

This study examines the effects of work-life balance, product branding, and fintech technology on the operational efficiency of start-up companies in Yogyakarta. A quantitative approach was employed, with data collected from 80 respondents using a structured questionnaire and analyzed with SPSS version 26. The results indicate that all three variables have significant positive effects on operational efficiency. Product branding had the strongest impact, followed by fintech technology and work-life balance. The findings suggest that start-up managers can enhance operational performance by prioritizing employee well-being, investing in effective branding strategies, and adopting fintech solutions. These insights contribute to the understanding of key drivers of operational efficiency in the start-up ecosystem and offer practical implications for improving start-up sustainability.

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Published

2024-09-30

How to Cite

Amalia, M. R., Desiyanti, R., & Fildansyah, R. (2024). The Effect of Work-Life Balance, Product Branding, and Use of Fintech Technology on Operational Efficiency of Start-ups in Yogyakarta. West Science Social and Humanities Studies, 2(09), 1520–1529. https://doi.org/10.58812/wsshs.v2i09.1299

Issue

Vol. 2 No. 09 (2024): West Science Social and Humanities Studies

Section

Articles

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Copyright (c) 2024 Mei Rani Amalia, Rika Desiyanti, Rully Fildansyah

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