Employer Branding Phenomenon: A Systematic Review Conceptualization at Higher Education Institutions

Authors

  • Annisa Ciptagustia Program Studi Manajemen, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia
  • Syamsul Hadi Senen Program Studi Manajemen, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia
  • Kusnendi Kusnendi Program Studi Manajemen, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia

DOI:

https://doi.org/10.58812/wsshs.v1i06.466

Keywords:

Employer Branding, Systematic Literature Review, Development Values, Reward Strategy, Leadership

Abstract

This research aims to uncover the dimensions of employer branding (EB) that attract and retain employees working at the university, both lecturers and education personnel. This research uses a systematic literature review with the PRISMA diagram. The database used comes from Scopus and Emerald with journal criteria, open access, English language, obtained 6 articles to be analyzed.  The dimensions used are social values, development values, diversity, economic values, interest values, reputation values, working environment values, and work life balance. Some use Reward strategy, People orientedness, Leadership development to measure employer branding. In addition, it uses the EB dimension of employee retention and employee attraction. This study examines the object of employer branding research in higher education related to exploring the dimensions of the perspective of academic workers including lecturers and education personnel. In addition, it finds the grand theory used in constructing employer branding.

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Published

2023-12-31

How to Cite

Ciptagustia, A., Senen, S. H., & Kusnendi, K. (2023). Employer Branding Phenomenon: A Systematic Review Conceptualization at Higher Education Institutions. West Science Social and Humanities Studies, 1(06), 487–498. https://doi.org/10.58812/wsshs.v1i06.466

Issue

Vol. 1 No. 06 (2023): West Science Social and Humanities Studies

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Articles

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Copyright (c) 2023 Annisa Ciptagustia, Syamsul Hadi Senen, Kusnendi Kusnendi

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