Analysis of Demographic Changes and Changes in Public Consumption Patterns in the Tourism Industry in Denpasar City

Authors

  • Jacsy Tubalawony Universitas Pattimura
  • Bekti Setiadi Sekolah Tinggi Penerbangan Aviasi
  • Iwan Harsono Fakultas Ekonomi dan Bisnis Universitas Mataram Indonesia
  • Muhamad Masrur UIN K.H. Abdurrahman Wahid Pekalongan

DOI:

https://doi.org/10.58812/wsshs.v2i01.623

Keywords:

Demographic Changes, Public Consumption Patterns, Tourism Industry, Denpasar City

Abstract

This research delves into the dynamic interplay between demographic changes and public consumption patterns within the tourism industry of Denpasar City. A sample of 260 participants, strategically stratified across key demographic variables, provides a nuanced understanding of the city's evolving population dynamics and the spending behaviors of residents and tourists. The findings reveal a mean annual population growth rate of 2.5%, a notable shift towards a younger demographic, and a rich cultural diversity within the city. Tourist expenditure, with a mean spending of USD 80 per visitor, illustrates key allocation trends across accommodation, dining, and activities. Regression analysis demonstrates significant correlations between demographic variables (age, income, cultural background, and educational attainment) and spending patterns. The results underscore the importance of adaptive strategies for stakeholders to cater to diverse preferences and foster sustainable tourism development in Denpasar City.

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Published

2024-01-31

How to Cite

Tubalawony, J., Setiadi, B., Harsono, I., & Masrur , M. (2024). Analysis of Demographic Changes and Changes in Public Consumption Patterns in the Tourism Industry in Denpasar City. West Science Social and Humanities Studies, 2(01), 182–189. https://doi.org/10.58812/wsshs.v2i01.623