Marketing Strategy for Tourism Destination by Social Media Instagram in Dinas Pariwisata Kota Tangerang Selatan

Authors

  • Vironika Agustin Saputra National University
  • Rizki Nurul Nugraha National University

DOI:

https://doi.org/10.58812/wsshs.v2i03.721

Keywords:

Marketing Strategy, SOSTAC Method , SWOT Analysis , Dinas Pariwisata Kota , Tangerang Selatan , Instagram

Abstract

This research analyzes the tourism destination marketing strategy by Instagram social media in Dinas Pariwisata South Tangerang City. The urgency lies in the increasing influence of social media in promoting tourist destinations This study used descriptive qualitative method. The research was conducted at the South Tangerang City tourism office and six tourist destinations, using interviews, questionnaires, observations, and literature searches. The method applied is descriptive qualitative with the SOSTAC approach assisted by SWOT analysis. The research results show that the strategy is considered good, but the lack of content uploads and interaction with followers reduces its effectiveness. This strategy aims to introduce South Tangerang City as an attractive destination on Instagram. It is hoped that the results of this study will provide insights for tourism marketing practitioners to enhance destination promotion strategies through social media.

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Published

2024-03-28

How to Cite

Saputra, V. A., & Nugraha, R. N. (2024). Marketing Strategy for Tourism Destination by Social Media Instagram in Dinas Pariwisata Kota Tangerang Selatan. West Science Social and Humanities Studies, 2(03), 432–443. https://doi.org/10.58812/wsshs.v2i03.721

Issue

Vol. 2 No. 03 (2024): West Science Social and Humanities Studies

Section

Articles

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Copyright (c) 2024 Vironika Agustin Saputra, Rizki Nurul Nugraha

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