The Effect of Generation Z Participation and Financial Technology Innovation on Community Welfare and Sustainable Development in MSMEs in Indonesia

Authors

  • Desi Putri Dama Universitas Bina Mandiri Gorontalo
  • Adi Suroso Universitas PGRI Kanjuruhan Malang
  • Dila Padila Nurhasanah Nusa Putra University

DOI:

https://doi.org/10.58812/wsshs.v2i04.790

Keywords:

Generation Z, Financial Technology (FinTech), Micro, Small, and Medium Enterprises (MSMEs), Community Welfare, Sustainable Development

Abstract

This study investigates the effect of Generation Z participation and Financial Technology (FinTech) innovation on community welfare and sustainable development within Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. A quantitative research approach was employed, utilizing a cross-sectional survey design to collect primary data from MSME owners, employees, and stakeholders. Structural Equation Modeling with Partial Least Squares (SEM-PLS) was used to analyze the data and test the hypothesized relationships. The findings reveal significant positive relationships between both Generation Z participation and Financial Technology Innovation with Community Welfare and Sustainable Development. The results underscore the importance of harnessing youth entrepreneurship and technological innovations to drive socio-economic development and promote sustainable growth within the MSME sector. These findings have significant implications for policymakers, entrepreneurs, and stakeholders striving to foster inclusive and sustainable development in Indonesia.

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Published

2024-04-30

How to Cite

Dama, D. P., Suroso, A., & Nurhasanah, D. P. (2024). The Effect of Generation Z Participation and Financial Technology Innovation on Community Welfare and Sustainable Development in MSMEs in Indonesia. West Science Social and Humanities Studies, 2(04), 577–587. https://doi.org/10.58812/wsshs.v2i04.790

Issue

Vol. 2 No. 04 (2024): West Science Social and Humanities Studies

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Articles

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Copyright (c) 2024 Desi Putri Dama, Adi Suroso, Dila Padila Nurhasanah

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